Unveiling Jeremy Scott's latest collection with a bang, Pure overhauled the new Adidas store in Lujiazui for a high-energy consumer event. Scott's eclectic creations - from floral patterns to warped checkboard prints and visceral neon colours - were brought to life with a multi-layered product display at the store entrance. Amidst the action guests could get their picture taken in a customised photo booth while enjoying one of the monochromatic chocolate-dipped lollipops.
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November 2017
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