Pure is now the official PR agency for global lifestyle products brand Herschel Supply Co.! Based out of Vancouver, Canada, Herschel Supply's covetable bags and accessories have arrived in China and are poised to redefine timeless design and set the bar for attention to detail in the market.
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Finally out! The Fashion Issue featuring Georgia Fowler, Victoria's Secret model on set in Shanghai by Darren McDonald for Harper's Bazaar Australia! Great to be part of the production team!
http://www.harpersbazaar.com.au/news/fashion-buzz/2017/3/georgia-fowler-cover-video/ Sought-after illustrator Lara Costafreda's latest designs for the brand new key visuals for OnTimeShow have been making waves as the Shanghai-based trade show rolls into action again. The mesmerizing artwork combines iconic Shanghai architecture with Lara's signature floral elements and bold graphic patterns to create a harmonious and evocative advertisement for the event. OnTimeShow is the premier invitation-only industry gathering, connecting fashion brands with buyers, agents and distributors in China. With Lara's arresting new artwork serving as the visual identity for the event, the lines between art and fashion are once again seamlessly blurred. Our ground floor creative space "Collective" has evolved! Stop by the new workspace/cafe/gallery anytime you're in our neighbourhood! Friends of Pure can hang out as long as they like.
Most of us spend more time at home than at anywhere else, with Sonos having gone to great lengths to improve the experience of people within their own homes. For their latest collaboratory project, Sonos has taken this journey to even further depths, with conceptualised living spaces produced working with some of China's leading design minds. At the Sonos Guomao store in Beijing, plant and flower design gurus MOSS have curated a study and living room that populates a living space with angular botanic furnishings. These are coupled with Sonos Play 1, Play 3, Play 5 and sub speakers breathing new life into the traditional home environment through vision and sound. With scientific evidence that both music and plants can have a positive effect on human emotions, the installation also serves as a capsulated exploration of modern healthy living. Meanwhile at Zaozuo interior furnishings stores in Beijing and Shanghai, Sonos has teamed up with contemporary artist 50 Franc to express his vision of life in our new digital society. His room concept serves as a glimpse of the world in the artist's signature pixellated form, breaking down the barriers between the home and the digital world, enabled by the soundtrack of the Sonos audio system. All events were conceptualised and executed by the Pure team. Happening now at Collective, the creative space on the ground floor of Pure's Shanghai studio: IM/PERMANENT. Evocative digitally-produced art featured in a unique and interactive presentation. Come stop by Mon-Sat between now and 17th Jan 2017! Partners and potential licensees gathered at Entertainment One's an exclusive event centred all around global phenomenon Peppa Pig! Imaginative product displays, creative cuisine, interactive photography and in-depth presentations combined to provide a thorough insight into one of the world's most successful animation brands。 Showcasing Nike's interaction and collaborations with the brightest innovators in sport, design and culture, Pure oversaw an ultra-exclusive dinner gathering. On show at the event was the exceptional NikeLab Essentials collection, highlighting the latest Nike innovations in performance training and sport style updated with new silhouettes. Pure orchestrated an exceptional partnership with edgy fashion platform Labelhood to give a prime position for Converse within its Bundside happenings over Shanghai Fashion Week. As well as ensuring Converse Jack Purcell sneakers were on influential feet at virtually every event, Pure took over a shopfront for artistic product showcases, a complimentary coffee shop and highlights of some the most creative names present at this season's Fashion Week. |
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November 2017
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