PEPPA PIG PUBLIC RELATIONS The Pure team is buzzing with joy having been appointed the official communications agency for Peppa Pig, the preschool animation and global sensation originating from the UK! Pure is handling all public relations and social media activities in China for the much-loved cartoon distributed by entertainmentOne. Oink Oink! |
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CONVERSE MODERN COLLECTION GLOBAL LAUNCH PRESS TRIP Pure has been in New York this week, bringing some of China's most influential media to be among the first to witness the outstanding new Converse Modern collection! |
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JOYCE LING "FROM KITCHEN TO TABLE" BOOK LAUNCH @ INDIGO LIVING STORE To celebrate the release of her Amazon No.1 selling cook book, Pure put together an intimate event for Joyce Ling including an exclusive food presentation and champagne reception. The event took place at Indigo Living, where Joyce has curated a special window display using her unqiue design touches and personal taste. |
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TRANS-DESIGN/SHANGHAI ART&DESIGN IDEAS IN ACTION Pure was at Shanghai Design Week handling one of the most talked about installations - Ideas in Action. Curated by Beatrice Leanza and designed by ReMIX Studio Beijing, the exhibition aimed at offering a critical look at forms of integrated thinking found in, inspired by or echoing across contemporary scenarios of change in China that span from object-to-city making by way of rerouting connections across the social, cultural and spatial givens of uneven or unattended frameworks of development. |
MAYBELLINE MIDI NEW YORK PRODUCT LAUNCH AND INFLUENCER MANAGEMENT Pure "Made it Happen" for Maybelline's high energy New York-themed event this summer! The space was a conceptual NYC Maybelline city scene come to life, complete with supermarket, styling stations and game arcade, with DJ Wordy taking the party into the late hours. The event was realised in collaboration with Yoho. |
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PEDDER RED PUBLIC RELATIONS Pure is the go-to agency for PR services for fabulous shoe brand Pedder Red. Stay tuned for more Pedder Red popping up in China's top media! |
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CONVERSE MADE BY SHANGHAI Converse's global Made by you campaign arrived in Shanghai in the form of a buzzing community-based 3-day event. Pulling together design installations from Shanghai-based influencers, junk food from GUMGUM and a bunch of interactive content, the event was a hotbed of Shanghai -fuelled individual expression. Made by Pure! |
ADIDAS SHANGHAI FLAGSHIP STORE OPENING As the second of a string of revamped Adidas Originals 'neighbourhood' stores, Pure was on board to pull together the epic opening party catering for over 600 guests. Packing in a slew of custom art pieces by Shanghai-based artists, an awe-inspiring DJ/VJ centrepiece, four celebrities, loads of creative gifts and a selection of Shanghai-inspired bites. Very hot, very Shanghai, very Original! |
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INDIGO LIVING SHANGHAI FLAGSHIP STORE OPENING PARTY Designer furnishings and homewares experts Indigo Living celebrated their flagship store opening in style, with a lavish opening party. Media and special guests were encouraged to explore the entire three-storey building. A sparkling reception and DJ spinning on the ground floor created a vibrant arrival atmosphere, while the second floor was transformed into a canapé lounge with a gourmet selection displayed using Indigo's signature furniture and tableware pieces. The third food Indigo Kids area featured a dessert bar with colourful sweet delicacies as well as a customisable ice cream bar. Over three hundred VIP guests attending the event were able to experience first-hand the Indigo Living "Live Beautifully" concept brought to life. |
SAFIYA F/W 14 BARCELONA PRESS TRIP In order to show off the inspiring Spanish lifestyle encapsulated by gorgeous shoes brand Safiya, Pure put together a thrilling trip for selected media to experience the dynamic city of Barcelona. As well as witnessing first-hand a sun-kissed photo shoot for the new collection, the visit featured a tailored itinerary combining cultural and artistic sights, exclusive dining opportunities with some of Safiya's Barcelona-based influencers (Barbara Aurell, Lara Costafreda, Elisa Brunells) and time left over for some serious shopping! |
SAFIYA F/W2014 PRESS DAY Media guests enjoyed a taste of Barcelona sunshine on Anfu Lu as Safiya made-over an existing store front to create a vibrant home-like atmosphere in which to premiere their Autumn/Winter collection. Guests interacted with lively photo and Spanish cuisine stations, while collaborating illustrator Lara Costafreda conducted a live watercolour painting that brought Safiya's latest collection to life. |
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D:FUSE SUMMER COLLECTION PRESS PREVIEW & AFTER PARTY To unveil D:Fuse's summer collection and its latest collaboration with star designer Simon Gao, Pure put together an intimate event for media and VIP guests, making-over a downtown restaurant to bring attendees face to face with the exclusive line. Shoes were presented around the space, utilising the existing decor and fittings to present the products with a lifestyle flair. A branded styling experience for all guests provided a highly interactive element to go alongside the Scandinavian canapes and champagne. |
DESIGN REPUBLIC //DESIGN SHANGHAI WEEK For Design Republic's show-stopping booth installation at Design Shanghai, Pure's production team were on the case to meet the high standards of quality within a tight schedule. Really great to be working with people at the top of their profession to produce amazing work! |
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J ELEVEN POP UP SALON IN CONJUNCTION WITH GMT LONDON SHANGHAI FASHION WEEK As part of the GMT London Pop-Up Store taking place at this year's Shanghai Fashion Week, Pure was enlisted to put together a special event for local hair stylist gurus J-Eleven. To kick-off the two day exhibition of 'Shanghai Gentlemen' hairstyles, Pure put together a cocktail reception and styling workshop for special guests and media invitees. |
DESIGUAL MEDIA RELATIONS & SOCIAL MEDIA Since life-loving high street fashion brand Desigual's long-awaited arrival in China, Pure has been the driving force behind all media relations, social media activations and retail consultation, allowing more and more Chinese consumers to experience a taste of La Vida es Chula. For more information, please contact our Communications Manager, Syrenes Lu at [email protected] |
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ADIDAS ORIGINALS X WOMEN PARTY WITH FAN BINGBING To create a party that unites music lovers and Originals fans and celebrates their originality, Pure turned the tables on the usual events format. By having all them enter ‘through the backstage’, guests could get a taste of where all of the party action really is. Click the above image to find out more about the event. |
TUSH CREATIVE DESIGN AND CONSULTATION Pure's relationship with Tush began at its very conception, designing their logo and entire visual identity. Since then, the partnership has flourished, with Pure going on to design their distinctive packaging, overall store interior design concept, customised product display counters, B2B marketing materials and product categorization and copywriting. |
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D:FUSE MIDSUMMER FASHION PRESENTATION A Scandinavian Midsummer emerges in the heart of the SWATCH Art Peace Hotel... Click the above image to find out more about the event. |
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EVISU HOTROD S/S 2013 FASHION SHOW WITH EDISON CHEN Edgy jeans brand Evisu unleashed their super-charged Spring-Summer collection to a packed house in Shanghai, with Pure responsible for everything from the initial concept to the final electrifying execution. For more information, please click here. |