PURE EXPERIENTIAL COMMUNICATIONS AGENCY
PUBLIC RELATIONS. INFLUENCER MARKETING. BRAND STRATEGY. EVENT MANAGEMENT. VISUAL COMMUNICATIONS.INTELLECTUAL PROPERTY BRAND MANAGEMENT.
As a holistic creative agency, we're crystal clear about what it takes to create a mind-blowing event, a perception-altering design, a game-changing campaign.
To us, all communications is experiential. Because we believe that in the modern, integrated world, any mode of communication can be used to create an impactful brand experience.
Throughout China, our speed, flexibility and work ethic has raised the bar in the field of marketing and communications.
The brands who know and trust us come time and again in search of creativity and results.
No matter if the job is epic, small or off-the-wall, independent yet complimentary teams in PR, design and events are creating experiences that are nothing short of life-changing. Our work on content creation, social media and influencer marketing always puts the brand centre stage, with a keen emphasis on local relevance.
Clarity is important to us. Transparency is vital to us.
The process must be smooth. The outcome must be spotless.
We are Pure.
To us, all communications is experiential. Because we believe that in the modern, integrated world, any mode of communication can be used to create an impactful brand experience.
Throughout China, our speed, flexibility and work ethic has raised the bar in the field of marketing and communications.
The brands who know and trust us come time and again in search of creativity and results.
No matter if the job is epic, small or off-the-wall, independent yet complimentary teams in PR, design and events are creating experiences that are nothing short of life-changing. Our work on content creation, social media and influencer marketing always puts the brand centre stage, with a keen emphasis on local relevance.
Clarity is important to us. Transparency is vital to us.
The process must be smooth. The outcome must be spotless.
We are Pure.
Collective, a multi-functional creative space in the heart of Shanghai, is a blank canvas for the worlds of art and entrepreneurship.
With curated, ever-evolving content, it is a crucible for the most compelling ideas and output in China.
It is both showcase and gathering ground for new talents and established professionals alike.
Follow us on facebook.com/collectivebypure
For more information, get in touch with us at collective@pure-sh.com
With curated, ever-evolving content, it is a crucible for the most compelling ideas and output in China.
It is both showcase and gathering ground for new talents and established professionals alike.
Follow us on facebook.com/collectivebypure
For more information, get in touch with us at collective@pure-sh.com
THE MIND //CLICK HERE TO FIND OUT MORE ABOUT THE PEOPLE BEHIND PURE
BECOME ONE WITH PURE //CLICK HERE TO CHECK OUT THE LATEST JOB OPENINGS AT PURE
LATEST WORK
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COMMUNICATIONS RETAINER CLIENTS: PR RETAINER // FASHION AND STREET CULTURE AAPE PUBLIC RELATIONS CISSONNE PUBLIC RELATIONS C.P. COMPANY PUBLIC RELATIONS HERSCHEL SUPPLY PUBLIC RELATIONS THE NORTH FACE PUBLIC RELATIONS PR RETAINER // ENTERTAINMENT AND LIFESTYLE BEN & HOLLY'S LITTLE KINGDOM SOCIAL MEDIA PJ MASKS PUBLIC RELATIONS AND SOCIAL MEDIA PENGUINS INNOVATE PUBLIC RELATIONS PEPPA PIG PUBLIC RELATIONS & SOCIAL MEDIA INTELLECTUAL PROPERTY BRAND MANAGEMENT: FLABJACKS REPRESENTATION AND LICENSING CREATIVE RETAINER CLIENTS: ECCO OFFLINE ACTIVATION DESIGN AND WINDOW DISPLAY LATEST CAMPAIGN ACTIVATIONS: LEVI'S "FEARLESS/LIMITLESS" FW19 FASHION SHOW & PRODUCT DOWNLOAD MCDONALD'S MCBANQUET 2018 THE NORTH FACE "SNOW IS HOT" CAMPAIGN LAUNCH W SHANGHAI "BRISBANE FEVER" PARTY 10TH NORWEGIAN SEAFOOD DINNER ABSOLUT EXTRAKT LAUNCH CAMPAIGN THE NORTH FACE NEW ZEALAND PRESS TRIP AAPE COMPLEXCON PRESS TRIP ENTERTAINMENT ONE BRAND DAY HEINEKEN ATP MASTERS W SHANGHAI RECORDING STUDIO @YOHOOD HERSCHEL SUPPLY PR MANAGEMENT @YOHOOD A'FAVOR BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD CARROTS BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD HANES X KARLA BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD UNIFORM EXPERIMENT BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD F.M.A.T BRAND BOOTH DESIGN AND PRODUCTION@YOHOOD PLACES+FACES BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD OSBAT BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD TOIS BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD UNIQLO BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD GARFIELD THE HUNDREDS BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD XXX BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD DIAMOND X FAMILY GUY BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD M+RC NOIR BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD GEO BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD HUMAN MADE BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD IRENEISGOOD BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD STAPLE BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD RIPNDIP BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD YOHOGIRL X FLABJACKS BRAND BOOTH DESIGN AND PRODUCTION @YOHOOD ADIDAS ORIGINAL PHARRELL WILLIAMS SOLAR HU PRODUCT LAUNCH HUNTER GATHERER "PRETTY UGLY" CAMPAIGN UK DEPARTMENT OF TRADE AND INVESTMENT PR CAMPAIGN W SHANGHAI THE BUND 1ST ANNIVERSARY PARTY SHANGHAI TANG X PREE BRAND ACTIVATION ECCO INDIGO CAMPAIGN ROADSHOW ECCO INDIGO CAMPAIGN ROADSHOW ECCO INDIGO CAMPAIGN ROADSHOW FLABJACKS X GNC BRAND COLLABORATION ECCO INDIGO CAMPAIGN ROADSHOW BICESTER VILLAGE SHOPPING COLLECTION LAUNCH ECCO INDIGO CAMPAIGN ROADSHOW HEINEKEN F1 FUN FESTIVAL @KERRY CENTER HEINEKEN FANZONE @FORMULA ONE CIRCUIT ECCO INDIGO CAMPAIGN ROADSHOW FLABJACKS X SHANGHAI TOY SHOW POP UP STORE ECCO INDIGO CAMPAIGN ROADSHOW CISSONNE SS18 PRESS PREVIEW NET A PORTER SHANGHAI VIP EVENT STEY STRATEGIC AND COMMUNICATIONS SERVICES CONVERSE X SHANGHAI FASHION WEEK COLLABORATION & POP UP STORE BALLANTINE'S CREATIVE CONSULTATION SHANGHAI TANG COCKTAIL RECEPTION @BEIJING GUOMAO STORE NET A PORTER GUANGZHOU VIP EVENT SHANGHAI TANG COCKTAIL RECEPTION @SHANGHAI FLAGSHIP STORE UK BUSINESS PROMOTION PUBLIC RELATION CAMPAIGN RELATIONS NORWEGIAN BUSINESS ASSOCIATION INFOGRAPHIC DESIGN VECHAIN GLOBAL LAUNCH @SINGAPORE CONVERSE ONE STAR HOTEL LONDON PRESS TRIP THE NORTH FACE NORTHERN LIGHTS ACTIVATION CAMPAIGN PURE FITNESS PRE-SALE BOOTH |
MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA SHANGHAI BEIJING SHANGHAI SHANGHAI SHANGHAI CHINA NEW ZEALAND LOS ANGELES SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI NANJING HANGZHOU NINGBO NATIONWIDE CHINA TIANJIN SHANGHAI XI'AN SHANGHAI SHANGHAI CHENGDU SHANGHAI QINGDAO SHANGHAI SHANGHAI CHINA SHANGHAI SHANGHAI SHANGHAI BEIJING GUANGZHOU SHANGHAI SHANGHAI SINGAPORE LONDON SHANGHAI SHANGHAI |
DECEMBER 3-7 2018 NOVEMBER 25 2018 NOVEMBER 26 2018 NOVEMBER 27 2018 NOVEMBER 23 2018 NOVEMBER 2018 NOVEMBER 2018 NOVEMBER 2018 OCTOBER 18 2018 OCTOBER 6-14 2018 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 31 TO SEPTEMBER 2 AUGUST 18, 2018 JULY/AUGUST 2018 JULY 2018 JUNE 30, 2018 JUNE 28, 2018 JUNE 14-17, 2018 JUNE 8-10, 2018 MAY 16-22, 2018 MAY, 2018 APRIL 29, MAY 1, 2018 APRIL 19, 2018 APRIL 18- 22, 2018 APRIL 13-15, 2018 APRIL 13-15, 2018 APRIL 11-15, 2018 APRIL 7-9, 2018 APRIL 4-7, 2018 APRIL 1, 2018 MARCH 31, 2018 MARCH-SEPT 2018 MARCH 30, 2018 MARCH 23, 2018 MARCH 22, 2018 MARCH 18, 2018 MARCH 16, 2018 FEBRUARY 2018 FEBRUARY 2018 FEBRUARY 26, 2018 FEBRUARY 15, 2018 JANUARY, 2018 JANUARY 15, 2018 |
THE LATEST // SOME SNIPPETS OF WHAT WE'VE BEEN UP TO LATELY
LEVI'S FW2019 "FEARLESS/LIMITLESS"
Pure brought together past, present and future for Levi's latest brand event. A dynamic heritage installation including iconic pieces worn by Beyoncé and Steve Jobs, plus a custom logo Print Bar, preceeded a mega fashion show demonstrating Levi's unrivalled supremacy in denim
Pure brought together past, present and future for Levi's latest brand event. A dynamic heritage installation including iconic pieces worn by Beyoncé and Steve Jobs, plus a custom logo Print Bar, preceeded a mega fashion show demonstrating Levi's unrivalled supremacy in denim
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THE NORTH FACE "SNOW IS HOT" CAMPAIGN Once again we push the limits and acheive the incredible, bringing the snow to Shanghai in October! Our zero degree snow park served as the perfect place to showcase The North Face's "Snow is Hot campaign", complete with icy product displays, resort-style hot drinks and a real snow ramp! |
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ADIDAS ORIGINALS PHARRELL WILLIAMS SOLARHU LAUNCH EVENT
Pure brings the African spirit to Shanghai for adidas Originals' latest release! Bringing together elements of earth, wildlife and ethnic design in a contemporary presentation, visitors experienced tribal tattoos and braids, exotic drinks and live animals starring at this exclusive event
Pure brings the African spirit to Shanghai for adidas Originals' latest release! Bringing together elements of earth, wildlife and ethnic design in a contemporary presentation, visitors experienced tribal tattoos and braids, exotic drinks and live animals starring at this exclusive event
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W HOTEL SHANGHAI 1 YEAR ANNIVERSARY "ELECTRIC JUNGLE PARTY" Pure was in the driving seat to help W Hotel celebrate one year as Shanghai's coolest new hotel, putting together a must-attend event at their Woo Bar terrace. The event combined neon lights and tropical vegetation, live jungle animals and exotic performances, a 180 degree trampoline photo booth and more! |
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HEINEKEN X FORMULA ONE FANZONE The Heineken Fanzone run by Pure at Shanghai's F1 Anting track once again stole the show with a biggest-ever bar, customised photo interactions, face painting, a mammoth live stage and a surprise visit from F1 legend Nico Rosberg! |
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CONVERSE ONE STAR HOTEL PRESS TRIP Pure was in London for the worldwide launch of the Chuck 70 collection which saw an entire hotel taken over in 'one star' treatment. As part of the work, Pure orchestrated an exclusive cover shoot featuring Oh Hyuk for Yoho Magazine as well as coordinating a range of media trip activities. |
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CISSONNE PR RETAINER Pure is proud to be representing refined French fashion brand Cissonne, sharing unparalleled 'elegance in motion' throughout China. |
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SHANGHAI TANG SHANGHAI AND BEIJING COCKTAIL RECEPTION
Pure was in the driving seat for events in both Shanghai and Beijing to mark the arrival of Massimiliano Giornetti as the Creative Director for the brand. VIP clients and brand afficionados congregated at intimate cocktail event featuring a tailored product introduction and exclusive audience with the new design head.
Pure was in the driving seat for events in both Shanghai and Beijing to mark the arrival of Massimiliano Giornetti as the Creative Director for the brand. VIP clients and brand afficionados congregated at intimate cocktail event featuring a tailored product introduction and exclusive audience with the new design head.
NET A PORTER SHANGHAI AND GUANGZHOU VIP EVENTS
Pure put together Shanghai and Guangzhou VIPs events previewing the latest collections together with high tea, product installations and photo interactions.
Pure put together Shanghai and Guangzhou VIPs events previewing the latest collections together with high tea, product installations and photo interactions.
CONVERSE CHUCK 70S X SHANGHAI FASHION WEEK
Pure orchestrated a pop-up in Xintiandi to complement the Shanghai Fashion Week activities to showcase the Chuck 70 collection with a millennial 'danmu' theme. The event overhauled an existing restaurant space with dynamic interior design and a series of parties and special events.
Pure orchestrated a pop-up in Xintiandi to complement the Shanghai Fashion Week activities to showcase the Chuck 70 collection with a millennial 'danmu' theme. The event overhauled an existing restaurant space with dynamic interior design and a series of parties and special events.
BASE URBAN MATTERS EXHIBITION
Pure was on the case for a special gallery event bringing together a dynamic photo exhibition and brand experience within an immersive space. Brining together exclusive content from Shanghai-based photographer Kuan as well as customised installations inspired by the urban environment
Pure was on the case for a special gallery event bringing together a dynamic photo exhibition and brand experience within an immersive space. Brining together exclusive content from Shanghai-based photographer Kuan as well as customised installations inspired by the urban environment
HKRI TAIKOOHUI X MR.SLOWBOY
Pure worked with HKRI Taikoo Hui and engaged renowned men's fashion sketch artist Fei Wang, and his artist alterego "Mr. Slowboy," to come together and create standalone three-dimensional sketches to help promote the mall and its brands, that were displayed throughout the Christmas and New Year season.
Pure worked with HKRI Taikoo Hui and engaged renowned men's fashion sketch artist Fei Wang, and his artist alterego "Mr. Slowboy," to come together and create standalone three-dimensional sketches to help promote the mall and its brands, that were displayed throughout the Christmas and New Year season.
MCDONALD'S MCBANQUET SHANGHAI
Pure was on the case for McDonalds' latest McBanquet event, a dazzling showcase of its fresh produce and commitment for food quality! Within Pure's stylised farmer's market setting and playing with the myriad colours of foods, guest chef Harauld "Ox" Sextus created a medley of tantilizing dishes.
Pure was on the case for McDonalds' latest McBanquet event, a dazzling showcase of its fresh produce and commitment for food quality! Within Pure's stylised farmer's market setting and playing with the myriad colours of foods, guest chef Harauld "Ox" Sextus created a medley of tantilizing dishes.
THE NORTH FACE WINTER COLLECTION MEDIA PREVIEW
Pure built a skate resort within a day for guests at The North Face's special preview of their winter outerwear. Ice and snow served as the backdrop for a dynamic product presentation to show off the weather-ready new lines.
Pure built a skate resort within a day for guests at The North Face's special preview of their winter outerwear. Ice and snow served as the backdrop for a dynamic product presentation to show off the weather-ready new lines.
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BAPE® x UNDEFEATED 2017 COLLABORATION PR CAMPAIGN Pure rose to the challenge of putting together a suitably outstanding media and influencer experience to mark the coveted collaboration between BAPE and Undefeated. An exclusive event kicked off the launch of the collections and included specially-arranged interviews with co-founder James Bond. |
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BI-FUDAN "THE BEST OF BOTH" CAMPAIGN Building on the thought-provoking posters developed for the Best of Both campaign , Pure continued to break the MBA programme marketing mould with an upbeat animated video that served to even further drive the conversation and boost digital sharing. |
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AIRBNB X NIKE "NIGHT AT" CAMPAIGN WITH KYRIE IRVING As part of Airbnb's global ‘Night At' campaign, Pure came on board to orchestrate the design consultation and management of a special edition with NBA star Kyrie Irving. This included a bedroom popping-up at a basketball court for the night, with Pure also taking care of the hospitality for the lucky guest. |
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CONVERSE FASTBREAK WITH OH HYUK @ INNERSECT
Pure created the most head-turning booth for Converse at the inaugural Innersect event. Alongside a larger-than-life display for the retro-inspired Fastbreak sneaker line, the booth also featured a 360 degree cinema room showcasing a preview of singer Oh Hyuk on tour in the USA, wearing Fastbreaks every step of the way. Pure used the booth as a live seeding station for media and influencers coming to the event, and also facilitated on-site Tmall sales and a competition to see Oh Hyuk perform live in France!
Pure created the most head-turning booth for Converse at the inaugural Innersect event. Alongside a larger-than-life display for the retro-inspired Fastbreak sneaker line, the booth also featured a 360 degree cinema room showcasing a preview of singer Oh Hyuk on tour in the USA, wearing Fastbreaks every step of the way. Pure used the booth as a live seeding station for media and influencers coming to the event, and also facilitated on-site Tmall sales and a competition to see Oh Hyuk perform live in France!
PURE @ YO'HOOD 2017
Pure handled the production for not one, not two, but NINE booths at this year's Yo'hood, one of the top youth fashion events in China. The full list: BLK by Yoho, GR8, Madness, Ripndip, Rixari, SMETS, Stussy, YohoGirl, YohoSkate.
Pure handled the production for not one, not two, but NINE booths at this year's Yo'hood, one of the top youth fashion events in China. The full list: BLK by Yoho, GR8, Madness, Ripndip, Rixari, SMETS, Stussy, YohoGirl, YohoSkate.
YOHO GIRL ANNIVERSARY PARTY
Celebrating the top youth magazine's 4th anniversary, Pure worked with Yoho Girl to put together an epic party at the brand new W Hotel. Starting with a hot summer pool party, the event progressed to a high-energy, celebrity-filled evening bash featuring a performance from top singer Summer Jie. World-famous model Kiko Mizuhara also flew in especially for the event.
Celebrating the top youth magazine's 4th anniversary, Pure worked with Yoho Girl to put together an epic party at the brand new W Hotel. Starting with a hot summer pool party, the event progressed to a high-energy, celebrity-filled evening bash featuring a performance from top singer Summer Jie. World-famous model Kiko Mizuhara also flew in especially for the event.
NET-A-PORTER BEIJING SUMMER VIP EVENT
Launching their sensational resort collection, Net-A-Porter looked to Pure for their latest VIP event taking place at the Beijing Ritz-Carlton. Through a special VIP event leading into a luxurious branded afternoon tea, the event included sophisticated product displays, live tattoos using actual dried flowers, and a personalised interaction in which guests created their own hot summer videos.
Launching their sensational resort collection, Net-A-Porter looked to Pure for their latest VIP event taking place at the Beijing Ritz-Carlton. Through a special VIP event leading into a luxurious branded afternoon tea, the event included sophisticated product displays, live tattoos using actual dried flowers, and a personalised interaction in which guests created their own hot summer videos.
SONOS X GORILLAZ SPIRIT HOUSE
Pure put together the Shanghai incarnation of the mega "Spirit House" installation, an exceptional collaboration between wireless audio systems brand Sonos and music mavens Gorillaz. Visitors were able to view the mesmerising 3D-mapped short film created exclusively for the event, having only been screened previously in selected global cities such as Amsterdam, Berlin and New York.
Pure put together the Shanghai incarnation of the mega "Spirit House" installation, an exceptional collaboration between wireless audio systems brand Sonos and music mavens Gorillaz. Visitors were able to view the mesmerising 3D-mapped short film created exclusively for the event, having only been screened previously in selected global cities such as Amsterdam, Berlin and New York.
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CONVERSE "YES TO ALL" CAMPAIGN Pure was on hand to put together a fabulous event for Converse surrounding their global "Yes to All" campaign. Aside from designing a colourful, interactive environment, which included a DIY rainbow candy wall and ball-grab machines, Pure handled all of the influencer management which included designing a wildly popular seeding pack. |
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SHFW LABELHOOD X CONVERSE INFLUENCER ACTIVATION
A pre-campaign teaser for the new Jack Purcell campaign saw Converse getting in on the action at the Labelhood, one of the highlights of Shanghai Fashion Week that champions creative up-and-coming designers. As well as getting involved with supporting the shows of fashion designers an on-site campaign photo shoots captured the Jack Purcell sneakers on the feet of some of the hottest young creatives. Pure was one of the key players in initiating this important collaboration and bringing Converse together with a fantastic array of local talent and influencers.
A pre-campaign teaser for the new Jack Purcell campaign saw Converse getting in on the action at the Labelhood, one of the highlights of Shanghai Fashion Week that champions creative up-and-coming designers. As well as getting involved with supporting the shows of fashion designers an on-site campaign photo shoots captured the Jack Purcell sneakers on the feet of some of the hottest young creatives. Pure was one of the key players in initiating this important collaboration and bringing Converse together with a fantastic array of local talent and influencers.
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HERSCHEL SUPPLY PUBLIC RELATIONS Pure is the official PR agency for global lifestyle products brand Herschel Supply Co.! Based out of Vancouver, Canada, Herschel Supply's covetable bags and accessories are redefining timeless design and have raised the bar for attention to detail. |
HEINEKEN MORE THAN A RACE CAMPAIGN
Pure orchestrated a talk of the town event in the truest sense for Heineken's More Than a Race campaign. Bringing the F1 action near to Shanghai's iconic Bund, Pure turned an entire street into a branded F1 track experience, with interactions, giveaways, performances and Heineken beer! Global superstars Far East Movement headlined the evening action, while F1 legend David Coulthard graced the event to meet fans and enjoy the celebratory atmosphere.
The event even saw Heineken taking over not but one but five of the Bund skyscrapers, literally turning the city green! Simultaneously, Pure also ran the hugely popular Fanzone at the Shanghai F1 track, making sure the F1 experience stretched from the racetrack to the heart of the city. Pure in the driving seat for the overall event concept and execution, including the global and local talent management for this activation.
Pure orchestrated a talk of the town event in the truest sense for Heineken's More Than a Race campaign. Bringing the F1 action near to Shanghai's iconic Bund, Pure turned an entire street into a branded F1 track experience, with interactions, giveaways, performances and Heineken beer! Global superstars Far East Movement headlined the evening action, while F1 legend David Coulthard graced the event to meet fans and enjoy the celebratory atmosphere.
The event even saw Heineken taking over not but one but five of the Bund skyscrapers, literally turning the city green! Simultaneously, Pure also ran the hugely popular Fanzone at the Shanghai F1 track, making sure the F1 experience stretched from the racetrack to the heart of the city. Pure in the driving seat for the overall event concept and execution, including the global and local talent management for this activation.
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NIKELAB VISION-AIR EXHIBITION CONCEPTUALISATION AND SPACIAL DESIGN Our very own creative duo Gary Tan and Scott Goodfellow were fortunate to be one of the featured collaborators for the latest awe-inspiring installation at the NikeLab X158 store. Their concept saw the second floor transformed into an otherworldly experience that explored the future of air in a spatial context. Within, visitors were immersed between a constant stream of vapour punctuated by displays of some of the new and most exclusive NikeAir Vapormax products. Custom film footage from Laurent Segretier and bespoke pieces from fashion designers Feng Chen Wang and Jourden served to convey even more interpretations of the innovative possibilities of air. |
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SONOS X MOSS/ZAOZUO INFLUENCER MARKETING ACTIVATION AND CONTENT CREATION Most of us spend more time at home than at anywhere else, with Sonos having gone to great lengths to improve the experience of people within their own homes. For their latest collaboratory project, Sonos has taken this journey to even further depths, with conceptualised living spaces produced working with some of China's leading design minds. Pure was responsible for devising and engaging the influencers to collaborate on this special project. At the Sonos Guomao store in Beijing, plant and flower design gurus MOSS have curated a study and living room that populates a living space with angular botanic furnishings. These are coupled with Sonos Play 1, Play 3, Play 5 and sub speakers breathing new life into the traditional home environment through vision and sound. With scientific evidence that both music and plants can have a positive effect on human emotions, the installation also serves as a capsulated exploration of modern healthy living. Meanwhile at Zaozuo interior furnishings stores in Beijing and Shanghai, Sonos has teamed up with contemporary artist 50 Franc to express his vision of life in our new digital society. His room concept serves as a glimpse of the world in the artist's signature pixellated form, breaking down the barriers between the home and the digital world, enabled by the soundtrack of the Sonos audio system. All events were conceptualised and executed by the Pure team. |
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MUSE EXHIBITION BY NIKELAB, CURATED BY JAKE DAVIS
Taking over the second floor space at NikeLab's Xinle Lu store, Pure put together a highly curated conceptual art exhibition designed by artist Jake Davis and featuring social media and street style muse Adrianne Ho. The space combined intimate objects hand-picked from Adrianne's own home, a video directed by Davis and selected pieces from NikeLab's latest Essentials collection. Media and influencers gathered for a packed opening event attended by Adrianne herself where they could meet the Instagram sensation and gain an exclusive look into her personal world.
Taking over the second floor space at NikeLab's Xinle Lu store, Pure put together a highly curated conceptual art exhibition designed by artist Jake Davis and featuring social media and street style muse Adrianne Ho. The space combined intimate objects hand-picked from Adrianne's own home, a video directed by Davis and selected pieces from NikeLab's latest Essentials collection. Media and influencers gathered for a packed opening event attended by Adrianne herself where they could meet the Instagram sensation and gain an exclusive look into her personal world.
PURE YOGA PLAZA 66 GRAND LAUNCH WITH COCO LEE
Pure (the agency) was in the driving seat for the grand opening of the latest yoga studio from Pure Yoga (the wellness brand), with a high energy event. Taking place at their brand new location in luxury downtown mall Plaza 66, media invitees and special guests experienced live yoga demonstrations and participated in exclusive demo classes before the arrival of special guest Coco Lee! Officially declaring the opening of the studio, Coco took part in a mannequin challenge and yoga cake-cutting as well as participating in exclusive media interviews. Pure delivered holistic services in the creative conceptualisation and approach, the event management and all media/influencer communications.
Pure (the agency) was in the driving seat for the grand opening of the latest yoga studio from Pure Yoga (the wellness brand), with a high energy event. Taking place at their brand new location in luxury downtown mall Plaza 66, media invitees and special guests experienced live yoga demonstrations and participated in exclusive demo classes before the arrival of special guest Coco Lee! Officially declaring the opening of the studio, Coco took part in a mannequin challenge and yoga cake-cutting as well as participating in exclusive media interviews. Pure delivered holistic services in the creative conceptualisation and approach, the event management and all media/influencer communications.
CONVERSE COUNTER CLIMATE LAUNCH WITH OH HYUK
On Thursday 11th August, in Shanghai, over 100 top media from both China and overseas came together to experience 'Wetropolis', a showcase of the latest Counter Climate sneakers and apparel to come from Converse.Immersing visitors in a dynamic weather-filled environment, the event provided a showcase for new arrivals including the Chuck Taylor All Star II Shield Canvas and Chuck Taylor All Star II Rubber. Guests could also witness the new exclusive video piece shot together with Korean music star Oh Hyuk, who also appeared live at the event. Pure delivered holistic services for the event formulation and management, the talent management and the overall media and influencer arrangements.
On Thursday 11th August, in Shanghai, over 100 top media from both China and overseas came together to experience 'Wetropolis', a showcase of the latest Counter Climate sneakers and apparel to come from Converse.Immersing visitors in a dynamic weather-filled environment, the event provided a showcase for new arrivals including the Chuck Taylor All Star II Shield Canvas and Chuck Taylor All Star II Rubber. Guests could also witness the new exclusive video piece shot together with Korean music star Oh Hyuk, who also appeared live at the event. Pure delivered holistic services for the event formulation and management, the talent management and the overall media and influencer arrangements.
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MAYBELLINE MIDI NEW YORK PRODUCT LAUNCH AND INFLUENCER MANAGEMENT Pure "Made it Happen" for Maybelline's high energy New York-themed event this summer! The space was a conceptual NYC Maybelline city scene come to life, complete with supermarket, styling stations and game arcade, with DJ Wordy taking the party into the late hours. The event was realised in collaboration with Yoho. |
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NET A PORTER SUMMER PARTY
Pure put on a sensational VIP event for online luxury retailer Net-a-Porter, aking over the Ritz Carlton's Flair Bar with plant installations, product displays and a specially-curated menu.
Pure put on a sensational VIP event for online luxury retailer Net-a-Porter, aking over the Ritz Carlton's Flair Bar with plant installations, product displays and a specially-curated menu.
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CONVERSE MODERN COLLECTION GLOBAL LAUNCH PRESS TRIP Pure was in New York to bring some of China's most influential media to be among the first to witness the outstanding new Converse Modern collection! |
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PEPPA PIG PUBLIC RELATIONS The Pure team is buzzing with joy being the official communications agency for Peppa Pig, the preschool animation and global sensation originating from the UK! Pure handles all public relations and social media activities in China for the much-loved cartoon distributed by entertainmentOne. Oink Oink! |
THE WORK //CLICK HERE TO FIND OUT MORE ABOUT WHAT WE DO
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The Global Retail Alliance is a platform for the retail and business community to stay updated and connected on happenings within the local and global market. Exploring everything from retail design and visual marketing, to technology and innovation, e-commerce, and beyond— the Global Retail Alliance network is a great way to stay updated on relevent and key global business information.
Pure is the official local liason partner and China representative for the Global Retail Alliance. With a mission to provide inspiration and guiadance in the retail marketplace and Pure's experience in design and marketing, working with GRA opens up a wider world of global expertise, networking and best practices.
For more information, please click on www.gra.world
Pure is the official local liason partner and China representative for the Global Retail Alliance. With a mission to provide inspiration and guiadance in the retail marketplace and Pure's experience in design and marketing, working with GRA opens up a wider world of global expertise, networking and best practices.
For more information, please click on www.gra.world
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