PURE EXPERIENTIAL COMMUNICATIONS AGENCY
PUBLIC RELATIONS. INFLUENCER MARKETING. BRAND STRATEGY. EVENT MANAGEMENT. VISUAL COMMUNICATIONS.INTELLECTUAL PROPERTY BRAND MANAGEMENT.
As a holistic creative agency, we're crystal clear about what it takes to create a mind-blowing event, a perception-altering design, or a game-changing campaign.
To us, all forms of communication are experiential. We believe that in the modern, integrated world, any mode of communication can be used to create an impactful brand experience.
Throughout China, our speed, flexibility, and work ethic has raised the bar in the field of marketing and communications.
The brands who know and trust us come time and again in search of creativity and results.
No matter if the job is epic, small or off-the-wall, independent yet complimentary teams in PR, design and events are creating experiences that are nothing short of life-changing. Our work on content creation, social media, and influencer marketing always puts the brand centre stage, with a keen emphasis on local relevance.
Clarity is important to us. Transparency is vital to us.
The process must be smooth. The outcome must be spotless.
We are Pure.
To us, all forms of communication are experiential. We believe that in the modern, integrated world, any mode of communication can be used to create an impactful brand experience.
Throughout China, our speed, flexibility, and work ethic has raised the bar in the field of marketing and communications.
The brands who know and trust us come time and again in search of creativity and results.
No matter if the job is epic, small or off-the-wall, independent yet complimentary teams in PR, design and events are creating experiences that are nothing short of life-changing. Our work on content creation, social media, and influencer marketing always puts the brand centre stage, with a keen emphasis on local relevance.
Clarity is important to us. Transparency is vital to us.
The process must be smooth. The outcome must be spotless.
We are Pure.
Collective, a multi-functional creative space in the heart of Shanghai, is a blank canvas for the worlds of art and entrepreneurship.
With curated, ever-evolving content, it is a crucible for the most compelling ideas and output in China.
It is both showcase and gathering ground for new talents and established professionals alike.
Follow us on facebook.com/collectivebypure
For more information, get in touch with us at collective@pure-sh.com
With curated, ever-evolving content, it is a crucible for the most compelling ideas and output in China.
It is both showcase and gathering ground for new talents and established professionals alike.
Follow us on facebook.com/collectivebypure
For more information, get in touch with us at collective@pure-sh.com
THE MIND // CLICK HERE TO FIND OUT MORE ABOUT THE PEOPLE BEHIND PURE
BECOME ONE WITH PURE // CLICK HERE TO CHECK OUT THE LATEST JOB OPENINGS AT PURE
LATEST WORK
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COMMUNICATIONS RETAINER CLIENTS: PR RETAINER // FASHION AND STREET CULTURE THE NORTH FACE PUBLIC RELATIONS URBAN EXPLORER PUBLIC RELATIONS PR RETAINER // ENTERTAINMENT AND LIFESTYLE PJ MASKS PUBLIC RELATIONS AND SOCIAL MEDIA PEPPA PIG PUBLIC RELATIONS & SOCIAL MEDIA INTELLECTUAL PROPERTY BRAND MANAGEMENT: FLABJACKS REPRESENTATION AND LICENSING LATEST CAMPAIGN ACTIVATIONS: THE NORTH FACE ACTIVE TRAIL CAMPAIGN CROCS T-MALL ALL STAR LIVE STREAM EVENT PUMA SKY DREAMER LAUNCH SPACE YOGA ROOTS ROCK THE NORTH FACE FUTURELIGHT @ INNERSECT 2019 DANIEL ARSHAM STUDIO @ INNERSECT 2019 OSBBAT X BEARBRICK @ INNERSECT 2019 RED RIBBON GALA DINNER BLOOMBERG NEW ECONOMY FORUM AND BEIJING GOVT DINNER NORWAY-ASIA BUSINESS SUMMIT MCDONALD'S MCBANQUET 2019 EONE BRAND DAY 2019 THE NORTH FACE SHANGRI-LA EXPEDITION THE NORTH FACE NEW YORK FUTURELIGHT LAUNCH HAVAIANAS SHANGHAI FASHION WEEK CAMPAIGN SHANGHAI ROLEX MASTERS TENNIS ATP - HEINEKEN ENTERTAINMENT ONE SCREENING EVENT LEVI'S "NIKE BY YOU" CAMPAIGN DAZED CHINA LAUNCH PARTY THE NORTH FACE @ YO'HOOD 2019 MM6 @ YO'HOOD 2019 DREW HOUSE @ YO'HOOD 2019 SPRITE @ YO'HOOD 2019 THROWBACK @ YO'HOOD 2019 CARROTS @ YO'HOOD 2019 WIND AND SEA @ YO'HOOD 2019 DAILY PAPER @ YO'HOOD 2019 WELL DONE @ YO'HOOD 2019 CHINATOWN MARKET @YO'HOOD 2019 OSBBAT @ YO'HOOD 2019 DAZED WITH DANIEL ARSHAM @ YO'HOOD 2019 CROCS @ YO'HOOD 2019 PEPPA PIG MUDDY PUDDLE PARTY CALVIN KLEIN "GET BETWEEN ME AND MY CALVINS" EVENT FLABJACKS X IPSA CAMPAIGN HERSCHEL SUPPLY: KAWS HOLIDAY IN JAPAN PUMA X MANCHESTER CITY LAUNCH AND FAN EVENTS HERSCHEL SUPPLY X HELLO KITTY FLABJACKS X SKETCHERS CAMPAIGN "LOVE NATURALLY" AT PLAZA 66 NET-A-PORTER @ JINGART "PINK ME UP!" BEEFEATER GIN PARTY W HOTEL IBIZA PAREIDOLIA PARTY LOS ANGELES "CITY OF ANGELS" EXHIBITION HEINEKEN & F1 FAN FESTIVAL THE NORTH FACE "AMBITION" POP-UP SHANGHAI QUANZI AWARDS CEREMONY THE NORTH FACE "AMBITION" BALI TRIP LEVI'S "FEARLESS/LIMITLESS" FW19 FASHION SHOW & PRODUCT DOWNLOAD MCDONALD'S MCBANQUET 2018 THE NORTH FACE "SNOW IS HOT" CAMPAIGN LAUNCH W SHANGHAI "BRISBANE FEVER" PARTY 10TH NORWEGIAN SEAFOOD DINNER ABSOLUT EXTRAKT LAUNCH CAMPAIGN THE NORTH FACE NEW ZEALAND PRESS TRIP AAPE COMPLEXCON PRESS TRIP ENTERTAINMENT ONE BRAND DAY HEINEKEN ATP MASTERS |
MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA MAINLAND CHINA SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI BEIJING SHANGHAI SHANGHAI SHANGHAI SHANGRI-LA NEW YORK SHANGHAI SHANGHAI BEIJING CHINA SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI BEIJING SHANGHAI CHINA MOUNT FUJI SHANGHAI SHANGHAI CHINA SHANGHAI BEIJING SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI BALI SHANGHAI BEIJING SHANGHAI SHANGHAI SHANGHAI CHINA NEW ZEALAND LOS ANGELES SHANGHAI SHANGHAI |
MAY 7-8, 2020 APRIL 28, 2020 MARCH 30, 2020 DECEMBER 14, 2019 DECEMBER 6, 2019 DECEMBER 6, 2019 DECEMBER 6, 2019 NOVEMBER 30, 2019 NOVEMBER 19-21, 2019 OCTOBER 31-NOVEMBER 2, 2019 OCTOBER 18, 2019 OCTOBER 16, 2019 OCTOBER 9-12, 2019 OCTOBER 1-3, 2019 OCTOBER, 2019 SEPTEMBER 29-OCTOBER 6, 2019 SEPTEMBER 12, 2019 SEPTEMBER, 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 29-SEPT 1 2019 AUGUST 22, 2019 AUGUST 21, 2019 AUGUST-SEPTEMBER 2019 AUGUST, 2019 JULY, 2019 JULY, 2019 JULY-OCTOBER 2019 JUNE, 2019 MAY 30-JUNE 2, 2019 MAY, 2019 MAY 11-12, 2019 MAY 10-19, 2019 APRIL, 2019 JANUARY, 2019 JANUARY, 2019 JANUARY, 2019 DECEMBER 3-7 2018 NOVEMBER 25 2018 NOVEMBER 26 2018 NOVEMBER 27 2018 NOVEMBER 23 2018 NOVEMBER 2018 NOVEMBER 2018 NOVEMBER 2018 OCTOBER 18 2018 OCTOBER 6-14 2018 |
THE LATEST // SOME SNIPPETS OF WHAT WE'VE BEEN UP TO LATELY
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CROCS ALL STAR LIVE STREAM Not one but two trends rocketed to number one on Weibo with Pure's latest live stream PR campaign for Crocs! It was proof that good strategy and content can thrive even in times like these. Apart from a holistic communications blitz, Pure also flexed its famous flair for the experiential by creating a show-stopping set for the livestream to better tell the campaign story. For more information, please click here |
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THIS IS OUR CITY, PUMA X MANCHESTER CITY SHANGHAI PARTY
We converted The Peninsula's amazing penthouse into a neon-lit football clubhouse for one night, and wow did we own the city.Through the locker room, into the millennial clubhouse...Manchester meets Shanghai for one night!Not just a normal fashion show. Against Shanghai's epic skyscraper backdrop, footballers meet models meets parkour meets a DJ and rapper! The energy was unbelievable! Click here to find out more.
We converted The Peninsula's amazing penthouse into a neon-lit football clubhouse for one night, and wow did we own the city.Through the locker room, into the millennial clubhouse...Manchester meets Shanghai for one night!Not just a normal fashion show. Against Shanghai's epic skyscraper backdrop, footballers meet models meets parkour meets a DJ and rapper! The energy was unbelievable! Click here to find out more.
THIS IS OUR CITY, PUMA X MANCHESTER CITY FANZONE
Football meets fashion and e-gaming at HKRI Taikoohui! Puma and Manchester City came together to celebrate the must-have home, away and third kit designs now on sale! As Manchester City travels to China for matches in Shanghai and Nanjing, club fans and fashion gurus united at the pop-up fanzone experience to participate in high-tech photo interactions and to see the club trophies up close. Nearby, crowds gathered at the e-gaming area to witness famous gamers doing battle on games including the latest FIFA release. At the Puma store, fans took the opportunity to get names stamped on their newly-purchased shirts.
Football meets fashion and e-gaming at HKRI Taikoohui! Puma and Manchester City came together to celebrate the must-have home, away and third kit designs now on sale! As Manchester City travels to China for matches in Shanghai and Nanjing, club fans and fashion gurus united at the pop-up fanzone experience to participate in high-tech photo interactions and to see the club trophies up close. Nearby, crowds gathered at the e-gaming area to witness famous gamers doing battle on games including the latest FIFA release. At the Puma store, fans took the opportunity to get names stamped on their newly-purchased shirts.
CALVIN KLEIN SHANGHAI
Calvin Klein teamed up with Tmall Club to hold its latest talk-of-the-town event.For the overall event management, PURE was on the case. Coinciding with Chinese Valentine's Day, the event formed part of the CALVIN KLEIN JEANS "GET BETWEEN ME AND #MYCALVINS# global campaign, giving guests a taste of intimacy and daring throughout the night.PURE built several thematic scenes for guests to experience, with interactions built-in throughout. From the candy machine-lined Laundry and the UV-bathed Bedroom to the CK-branded Subway and a neon-lit Customisation Room, each space reflected an intimate scene from the campaign.The event gathered hundreds of personalities from the fashion, music and entertainment industries as well as fashion bloggers and media professionals to enjoy the high-energy party.
Calvin Klein teamed up with Tmall Club to hold its latest talk-of-the-town event.For the overall event management, PURE was on the case. Coinciding with Chinese Valentine's Day, the event formed part of the CALVIN KLEIN JEANS "GET BETWEEN ME AND #MYCALVINS# global campaign, giving guests a taste of intimacy and daring throughout the night.PURE built several thematic scenes for guests to experience, with interactions built-in throughout. From the candy machine-lined Laundry and the UV-bathed Bedroom to the CK-branded Subway and a neon-lit Customisation Room, each space reflected an intimate scene from the campaign.The event gathered hundreds of personalities from the fashion, music and entertainment industries as well as fashion bloggers and media professionals to enjoy the high-energy party.
W SHANGHAI VIVA IBIZA SUMMER PARTY
The official opening of the W Hotel WET Bar for summer meant a taste of Ibiza. With sun-bleached cabanas, swings, and cocktails by day and fire dances and live musicer at night, it was another talk of the town party for the W Shanghai
The official opening of the W Hotel WET Bar for summer meant a taste of Ibiza. With sun-bleached cabanas, swings, and cocktails by day and fire dances and live musicer at night, it was another talk of the town party for the W Shanghai
NET A PORTER X JINGART BEIJING
Incredible fashion and incredible women were the main draw as Net-A-Porter graced the JingArt Fair in Beijing. Visitors took part in a motion cover shoot, to be featured alongside the who's who of celebrities from around the world.
Incredible fashion and incredible women were the main draw as Net-A-Porter graced the JingArt Fair in Beijing. Visitors took part in a motion cover shoot, to be featured alongside the who's who of celebrities from around the world.
PEPPA PIG MUDDY PUDDLE PARTY BEIJING
At the Beijing Expo, Pure pulled off the first ever Peppa Pig Muddy Puddle Party, featuring REAL mud of course! It was tonnes of fun for the whole family.
At the Beijing Expo, Pure pulled off the first ever Peppa Pig Muddy Puddle Party, featuring REAL mud of course! It was tonnes of fun for the whole family.
FORMULA ONE LIVE @XINTIANDI
F1® celebrated its 1000th world championship race at the Chinese Grand Prix in Shanghai. To celebrate this history-making moment, the first ever event of its kind took place at Shanghai’s Xintiandi. The track was packed with an all-star cast of diginataries, celebrities and sports stars. Ying Yong, Mayor of Shanghai, together with World Champion and Olympic Gold Medalist Liu Xiang, came to witness the historic moment.
The F1 development driver Zhou Guanyu, a Shanghai native, was invited to demonstrate his outstanding racing skills on the track with his E20 racing car.The glamour of F1 is not limited to the track - but shines out to every corner of the city. In order to create a full range of immersive experiences for F1 fans, PURE actively negotiated and communicated with the local government and related parties to ensure an unprecedented street closure plan around Xintiandi, transforming the ordinary streets into a spectacular "street circuit". With the launch of the 2019 Formula 1 Heineken Chinese Grand Prix, this global event has reached its 1,000th milestone. To celebrate this historic occasion, F1 cars were also demonstrated on the streets of Shanghai for the first time.PURE was fortunate to take a key part in making this history with F1® and Heineken®, helping to spread the culture of racing. Click here to find out more.
F1® celebrated its 1000th world championship race at the Chinese Grand Prix in Shanghai. To celebrate this history-making moment, the first ever event of its kind took place at Shanghai’s Xintiandi. The track was packed with an all-star cast of diginataries, celebrities and sports stars. Ying Yong, Mayor of Shanghai, together with World Champion and Olympic Gold Medalist Liu Xiang, came to witness the historic moment.
The F1 development driver Zhou Guanyu, a Shanghai native, was invited to demonstrate his outstanding racing skills on the track with his E20 racing car.The glamour of F1 is not limited to the track - but shines out to every corner of the city. In order to create a full range of immersive experiences for F1 fans, PURE actively negotiated and communicated with the local government and related parties to ensure an unprecedented street closure plan around Xintiandi, transforming the ordinary streets into a spectacular "street circuit". With the launch of the 2019 Formula 1 Heineken Chinese Grand Prix, this global event has reached its 1,000th milestone. To celebrate this historic occasion, F1 cars were also demonstrated on the streets of Shanghai for the first time.PURE was fortunate to take a key part in making this history with F1® and Heineken®, helping to spread the culture of racing. Click here to find out more.
HEINEKEN F1 CITY FESTIVAL
To celebrate the remarkable world-class F1®’s 1000th race in Shanghai, Heineken ® continued the success of the F1® Shanghai carnival. PURE once again went hand in hand with Heineken ® and F1® created another milestone in the heart of Shanghai’s Xintiandi.
The two-day carnival kicked off on April 12th. The Heineken® F1 ® Shanghai Carnival brought a world-class audio and visual feast for Chinese audiences, including the world's Top 100 DJ Martin Garrix. The performance on April 13th was another series of show-stopping moments. Top celebrities GAI, Wilber Pan, Chris Lee and Zhu JingXi's music came together to present a marvelous show, creating an unforgettable night for Shanghai!
To celebrate the remarkable world-class F1®’s 1000th race in Shanghai, Heineken ® continued the success of the F1® Shanghai carnival. PURE once again went hand in hand with Heineken ® and F1® created another milestone in the heart of Shanghai’s Xintiandi.
The two-day carnival kicked off on April 12th. The Heineken® F1 ® Shanghai Carnival brought a world-class audio and visual feast for Chinese audiences, including the world's Top 100 DJ Martin Garrix. The performance on April 13th was another series of show-stopping moments. Top celebrities GAI, Wilber Pan, Chris Lee and Zhu JingXi's music came together to present a marvelous show, creating an unforgettable night for Shanghai!
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HEINEKEN X FORMULA ONE FANZONE 2019 For the third time running Pure took the wheel of the Heineken Fanzone at the Shanghai Circuit during the F1 Grand Prix. This time around everything was bigger and better than ever, with podium photo posing, a special 1000th race customisation station, live performances, driver visits and more! |
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LEVI'S FW2019 "FEARLESS/LIMITLESS"
Pure brought together past, present and future for Levi's latest brand event. A dynamic heritage installation including iconic pieces worn by Beyoncé and Steve Jobs, plus a custom logo Print Bar, preceeded a mega fashion show demonstrating Levi's unrivalled supremacy in denim
Pure brought together past, present and future for Levi's latest brand event. A dynamic heritage installation including iconic pieces worn by Beyoncé and Steve Jobs, plus a custom logo Print Bar, preceeded a mega fashion show demonstrating Levi's unrivalled supremacy in denim
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THE NORTH FACE "SNOW IS HOT" CAMPAIGN Once again we push the limits and acheive the incredible, bringing the snow to Shanghai in October! Our zero degree snow park served as the perfect place to showcase The North Face's "Snow is Hot campaign", complete with icy product displays, resort-style hot drinks and a real snow ramp! |
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ADIDAS ORIGINALS PHARRELL WILLIAMS SOLARHU LAUNCH EVENT
Pure brings the African spirit to Shanghai for adidas Originals' latest release! Bringing together elements of earth, wildlife and ethnic design in a contemporary presentation, visitors experienced tribal tattoos and braids, exotic drinks and live animals starring at this exclusive event
Pure brings the African spirit to Shanghai for adidas Originals' latest release! Bringing together elements of earth, wildlife and ethnic design in a contemporary presentation, visitors experienced tribal tattoos and braids, exotic drinks and live animals starring at this exclusive event
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W HOTEL SHANGHAI 1 YEAR ANNIVERSARY "ELECTRIC JUNGLE PARTY" Pure was in the driving seat to help W Hotel celebrate one year as Shanghai's coolest new hotel, putting together a must-attend event at their Woo Bar terrace. The event combined neon lights and tropical vegetation, live jungle animals and exotic performances, a 180 degree trampoline photo booth and more! |
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HEINEKEN X FORMULA ONE FANZONE The Heineken Fanzone run by Pure at Shanghai's F1 Anting track once again stole the show with a biggest-ever bar, customised photo interactions, face painting, a mammoth live stage and a surprise visit from F1 legend Nico Rosberg! |
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CONVERSE ONE STAR HOTEL PRESS TRIP Pure was in London for the worldwide launch of the Chuck 70 collection which saw an entire hotel taken over in 'one star' treatment. As part of the work, Pure orchestrated an exclusive cover shoot featuring Oh Hyuk for Yoho Magazine as well as coordinating a range of media trip activities. |
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CISSONNE PR RETAINER Pure is proud to be representing refined French fashion brand Cissonne, sharing unparalleled 'elegance in motion' throughout China. |
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SHANGHAI TANG SHANGHAI AND BEIJING COCKTAIL RECEPTION
Pure was in the driving seat for events in both Shanghai and Beijing to mark the arrival of Massimiliano Giornetti as the Creative Director for the brand. VIP clients and brand afficionados congregated at intimate cocktail event featuring a tailored product introduction and exclusive audience with the new design head.
Pure was in the driving seat for events in both Shanghai and Beijing to mark the arrival of Massimiliano Giornetti as the Creative Director for the brand. VIP clients and brand afficionados congregated at intimate cocktail event featuring a tailored product introduction and exclusive audience with the new design head.
NET A PORTER SHANGHAI AND GUANGZHOU VIP EVENTS
Pure put together Shanghai and Guangzhou VIPs events previewing the latest collections together with high tea, product installations and photo interactions.
Pure put together Shanghai and Guangzhou VIPs events previewing the latest collections together with high tea, product installations and photo interactions.
CONVERSE CHUCK 70S X SHANGHAI FASHION WEEK
Pure orchestrated a pop-up in Xintiandi to complement the Shanghai Fashion Week activities to showcase the Chuck 70 collection with a millennial 'danmu' theme. The event overhauled an existing restaurant space with dynamic interior design and a series of parties and special events.
Pure orchestrated a pop-up in Xintiandi to complement the Shanghai Fashion Week activities to showcase the Chuck 70 collection with a millennial 'danmu' theme. The event overhauled an existing restaurant space with dynamic interior design and a series of parties and special events.
BASE URBAN MATTERS EXHIBITION
Pure was on the case for a special gallery event bringing together a dynamic photo exhibition and brand experience within an immersive space. Brining together exclusive content from Shanghai-based photographer Kuan as well as customised installations inspired by the urban environment
Pure was on the case for a special gallery event bringing together a dynamic photo exhibition and brand experience within an immersive space. Brining together exclusive content from Shanghai-based photographer Kuan as well as customised installations inspired by the urban environment
HKRI TAIKOOHUI X MR.SLOWBOY
Pure worked with HKRI Taikoo Hui and engaged renowned men's fashion sketch artist Fei Wang, and his artist alterego "Mr. Slowboy," to come together and create standalone three-dimensional sketches to help promote the mall and its brands, that were displayed throughout the Christmas and New Year season.
Pure worked with HKRI Taikoo Hui and engaged renowned men's fashion sketch artist Fei Wang, and his artist alterego "Mr. Slowboy," to come together and create standalone three-dimensional sketches to help promote the mall and its brands, that were displayed throughout the Christmas and New Year season.
MCDONALD'S MCBANQUET SHANGHAI
Pure was on the case for McDonalds' latest McBanquet event, a dazzling showcase of its fresh produce and commitment for food quality! Within Pure's stylised farmer's market setting and playing with the myriad colours of foods, guest chef Harauld "Ox" Sextus created a medley of tantilizing dishes.
Pure was on the case for McDonalds' latest McBanquet event, a dazzling showcase of its fresh produce and commitment for food quality! Within Pure's stylised farmer's market setting and playing with the myriad colours of foods, guest chef Harauld "Ox" Sextus created a medley of tantilizing dishes.
THE NORTH FACE WINTER COLLECTION MEDIA PREVIEW
Pure built a skate resort within a day for guests at The North Face's special preview of their winter outerwear. Ice and snow served as the backdrop for a dynamic product presentation to show off the weather-ready new lines.
Pure built a skate resort within a day for guests at The North Face's special preview of their winter outerwear. Ice and snow served as the backdrop for a dynamic product presentation to show off the weather-ready new lines.
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BAPE® x UNDEFEATED 2017 COLLABORATION PR CAMPAIGN Pure rose to the challenge of putting together a suitably outstanding media and influencer experience to mark the coveted collaboration between BAPE and Undefeated. An exclusive event kicked off the launch of the collections and included specially-arranged interviews with co-founder James Bond. |
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BI-FUDAN "THE BEST OF BOTH" CAMPAIGN Building on the thought-provoking posters developed for the Best of Both campaign , Pure continued to break the MBA programme marketing mould with an upbeat animated video that served to even further drive the conversation and boost digital sharing. |
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AIRBNB X NIKE "NIGHT AT" CAMPAIGN WITH KYRIE IRVING As part of Airbnb's global ‘Night At' campaign, Pure came on board to orchestrate the design consultation and management of a special edition with NBA star Kyrie Irving. This included a bedroom popping-up at a basketball court for the night, with Pure also taking care of the hospitality for the lucky guest. |
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CONVERSE FASTBREAK WITH OH HYUK @ INNERSECT
Pure created the most head-turning booth for Converse at the inaugural Innersect event. Alongside a larger-than-life display for the retro-inspired Fastbreak sneaker line, the booth also featured a 360 degree cinema room showcasing a preview of singer Oh Hyuk on tour in the USA, wearing Fastbreaks every step of the way. Pure used the booth as a live seeding station for media and influencers coming to the event, and also facilitated on-site Tmall sales and a competition to see Oh Hyuk perform live in France!
Pure created the most head-turning booth for Converse at the inaugural Innersect event. Alongside a larger-than-life display for the retro-inspired Fastbreak sneaker line, the booth also featured a 360 degree cinema room showcasing a preview of singer Oh Hyuk on tour in the USA, wearing Fastbreaks every step of the way. Pure used the booth as a live seeding station for media and influencers coming to the event, and also facilitated on-site Tmall sales and a competition to see Oh Hyuk perform live in France!
PURE @ YO'HOOD 2017
Pure handled the production for not one, not two, but NINE booths at this year's Yo'hood, one of the top youth fashion events in China. The full list: BLK by Yoho, GR8, Madness, Ripndip, Rixari, SMETS, Stussy, YohoGirl, YohoSkate.
Pure handled the production for not one, not two, but NINE booths at this year's Yo'hood, one of the top youth fashion events in China. The full list: BLK by Yoho, GR8, Madness, Ripndip, Rixari, SMETS, Stussy, YohoGirl, YohoSkate.
YOHO GIRL ANNIVERSARY PARTY
Celebrating the top youth magazine's 4th anniversary, Pure worked with Yoho Girl to put together an epic party at the brand new W Hotel. Starting with a hot summer pool party, the event progressed to a high-energy, celebrity-filled evening bash featuring a performance from top singer Summer Jie. World-famous model Kiko Mizuhara also flew in especially for the event.
Celebrating the top youth magazine's 4th anniversary, Pure worked with Yoho Girl to put together an epic party at the brand new W Hotel. Starting with a hot summer pool party, the event progressed to a high-energy, celebrity-filled evening bash featuring a performance from top singer Summer Jie. World-famous model Kiko Mizuhara also flew in especially for the event.
NET-A-PORTER BEIJING SUMMER VIP EVENT
Launching their sensational resort collection, Net-A-Porter looked to Pure for their latest VIP event taking place at the Beijing Ritz-Carlton. Through a special VIP event leading into a luxurious branded afternoon tea, the event included sophisticated product displays, live tattoos using actual dried flowers, and a personalised interaction in which guests created their own hot summer videos.
Launching their sensational resort collection, Net-A-Porter looked to Pure for their latest VIP event taking place at the Beijing Ritz-Carlton. Through a special VIP event leading into a luxurious branded afternoon tea, the event included sophisticated product displays, live tattoos using actual dried flowers, and a personalised interaction in which guests created their own hot summer videos.
SONOS X GORILLAZ SPIRIT HOUSE
Pure put together the Shanghai incarnation of the mega "Spirit House" installation, an exceptional collaboration between wireless audio systems brand Sonos and music mavens Gorillaz. Visitors were able to view the mesmerising 3D-mapped short film created exclusively for the event, having only been screened previously in selected global cities such as Amsterdam, Berlin and New York.
Pure put together the Shanghai incarnation of the mega "Spirit House" installation, an exceptional collaboration between wireless audio systems brand Sonos and music mavens Gorillaz. Visitors were able to view the mesmerising 3D-mapped short film created exclusively for the event, having only been screened previously in selected global cities such as Amsterdam, Berlin and New York.
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CONVERSE "YES TO ALL" CAMPAIGN Pure was on hand to put together a fabulous event for Converse surrounding their global "Yes to All" campaign. Aside from designing a colourful, interactive environment, which included a DIY rainbow candy wall and ball-grab machines, Pure handled all of the influencer management which included designing a wildly popular seeding pack. |
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SHFW LABELHOOD X CONVERSE INFLUENCER ACTIVATION
A pre-campaign teaser for the new Jack Purcell campaign saw Converse getting in on the action at the Labelhood, one of the highlights of Shanghai Fashion Week that champions creative up-and-coming designers. As well as getting involved with supporting the shows of fashion designers an on-site campaign photo shoots captured the Jack Purcell sneakers on the feet of some of the hottest young creatives. Pure was one of the key players in initiating this important collaboration and bringing Converse together with a fantastic array of local talent and influencers.
A pre-campaign teaser for the new Jack Purcell campaign saw Converse getting in on the action at the Labelhood, one of the highlights of Shanghai Fashion Week that champions creative up-and-coming designers. As well as getting involved with supporting the shows of fashion designers an on-site campaign photo shoots captured the Jack Purcell sneakers on the feet of some of the hottest young creatives. Pure was one of the key players in initiating this important collaboration and bringing Converse together with a fantastic array of local talent and influencers.
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HERSCHEL SUPPLY PUBLIC RELATIONS Pure is the official PR agency for global lifestyle products brand Herschel Supply Co.! Based out of Vancouver, Canada, Herschel Supply's covetable bags and accessories are redefining timeless design and have raised the bar for attention to detail. |
HEINEKEN MORE THAN A RACE CAMPAIGN
Pure orchestrated a talk of the town event in the truest sense for Heineken's More Than a Race campaign. Bringing the F1 action near to Shanghai's iconic Bund, Pure turned an entire street into a branded F1 track experience, with interactions, giveaways, performances and Heineken beer! Global superstars Far East Movement headlined the evening action, while F1 legend David Coulthard graced the event to meet fans and enjoy the celebratory atmosphere.
The event even saw Heineken taking over not but one but five of the Bund skyscrapers, literally turning the city green! Simultaneously, Pure also ran the hugely popular Fanzone at the Shanghai F1 track, making sure the F1 experience stretched from the racetrack to the heart of the city. Pure in the driving seat for the overall event concept and execution, including the global and local talent management for this activation.
Pure orchestrated a talk of the town event in the truest sense for Heineken's More Than a Race campaign. Bringing the F1 action near to Shanghai's iconic Bund, Pure turned an entire street into a branded F1 track experience, with interactions, giveaways, performances and Heineken beer! Global superstars Far East Movement headlined the evening action, while F1 legend David Coulthard graced the event to meet fans and enjoy the celebratory atmosphere.
The event even saw Heineken taking over not but one but five of the Bund skyscrapers, literally turning the city green! Simultaneously, Pure also ran the hugely popular Fanzone at the Shanghai F1 track, making sure the F1 experience stretched from the racetrack to the heart of the city. Pure in the driving seat for the overall event concept and execution, including the global and local talent management for this activation.
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NIKELAB VISION-AIR EXHIBITION CONCEPTUALISATION AND SPACIAL DESIGN Our very own creative duo Gary Tan and Scott Goodfellow were fortunate to be one of the featured collaborators for the latest awe-inspiring installation at the NikeLab X158 store. Their concept saw the second floor transformed into an otherworldly experience that explored the future of air in a spatial context. Within, visitors were immersed between a constant stream of vapour punctuated by displays of some of the new and most exclusive NikeAir Vapormax products. Custom film footage from Laurent Segretier and bespoke pieces from fashion designers Feng Chen Wang and Jourden served to convey even more interpretations of the innovative possibilities of air. |
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SONOS X MOSS/ZAOZUO INFLUENCER MARKETING ACTIVATION AND CONTENT CREATION Most of us spend more time at home than at anywhere else, with Sonos having gone to great lengths to improve the experience of people within their own homes. For their latest collaboratory project, Sonos has taken this journey to even further depths, with conceptualised living spaces produced working with some of China's leading design minds. Pure was responsible for devising and engaging the influencers to collaborate on this special project. At the Sonos Guomao store in Beijing, plant and flower design gurus MOSS have curated a study and living room that populates a living space with angular botanic furnishings. These are coupled with Sonos Play 1, Play 3, Play 5 and sub speakers breathing new life into the traditional home environment through vision and sound. With scientific evidence that both music and plants can have a positive effect on human emotions, the installation also serves as a capsulated exploration of modern healthy living. Meanwhile at Zaozuo interior furnishings stores in Beijing and Shanghai, Sonos has teamed up with contemporary artist 50 Franc to express his vision of life in our new digital society. His room concept serves as a glimpse of the world in the artist's signature pixellated form, breaking down the barriers between the home and the digital world, enabled by the soundtrack of the Sonos audio system. All events were conceptualised and executed by the Pure team. |
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MUSE EXHIBITION BY NIKELAB, CURATED BY JAKE DAVIS
Taking over the second floor space at NikeLab's Xinle Lu store, Pure put together a highly curated conceptual art exhibition designed by artist Jake Davis and featuring social media and street style muse Adrianne Ho. The space combined intimate objects hand-picked from Adrianne's own home, a video directed by Davis and selected pieces from NikeLab's latest Essentials collection. Media and influencers gathered for a packed opening event attended by Adrianne herself where they could meet the Instagram sensation and gain an exclusive look into her personal world.
Taking over the second floor space at NikeLab's Xinle Lu store, Pure put together a highly curated conceptual art exhibition designed by artist Jake Davis and featuring social media and street style muse Adrianne Ho. The space combined intimate objects hand-picked from Adrianne's own home, a video directed by Davis and selected pieces from NikeLab's latest Essentials collection. Media and influencers gathered for a packed opening event attended by Adrianne herself where they could meet the Instagram sensation and gain an exclusive look into her personal world.
PURE YOGA PLAZA 66 GRAND LAUNCH WITH COCO LEE
Pure (the agency) was in the driving seat for the grand opening of the latest yoga studio from Pure Yoga (the wellness brand), with a high energy event. Taking place at their brand new location in luxury downtown mall Plaza 66, media invitees and special guests experienced live yoga demonstrations and participated in exclusive demo classes before the arrival of special guest Coco Lee! Officially declaring the opening of the studio, Coco took part in a mannequin challenge and yoga cake-cutting as well as participating in exclusive media interviews. Pure delivered holistic services in the creative conceptualisation and approach, the event management and all media/influencer communications.
Pure (the agency) was in the driving seat for the grand opening of the latest yoga studio from Pure Yoga (the wellness brand), with a high energy event. Taking place at their brand new location in luxury downtown mall Plaza 66, media invitees and special guests experienced live yoga demonstrations and participated in exclusive demo classes before the arrival of special guest Coco Lee! Officially declaring the opening of the studio, Coco took part in a mannequin challenge and yoga cake-cutting as well as participating in exclusive media interviews. Pure delivered holistic services in the creative conceptualisation and approach, the event management and all media/influencer communications.
CONVERSE COUNTER CLIMATE LAUNCH WITH OH HYUK
On Thursday 11th August, in Shanghai, over 100 top media from both China and overseas came together to experience 'Wetropolis', a showcase of the latest Counter Climate sneakers and apparel to come from Converse.Immersing visitors in a dynamic weather-filled environment, the event provided a showcase for new arrivals including the Chuck Taylor All Star II Shield Canvas and Chuck Taylor All Star II Rubber. Guests could also witness the new exclusive video piece shot together with Korean music star Oh Hyuk, who also appeared live at the event. Pure delivered holistic services for the event formulation and management, the talent management and the overall media and influencer arrangements.
On Thursday 11th August, in Shanghai, over 100 top media from both China and overseas came together to experience 'Wetropolis', a showcase of the latest Counter Climate sneakers and apparel to come from Converse.Immersing visitors in a dynamic weather-filled environment, the event provided a showcase for new arrivals including the Chuck Taylor All Star II Shield Canvas and Chuck Taylor All Star II Rubber. Guests could also witness the new exclusive video piece shot together with Korean music star Oh Hyuk, who also appeared live at the event. Pure delivered holistic services for the event formulation and management, the talent management and the overall media and influencer arrangements.
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MAYBELLINE MIDI NEW YORK PRODUCT LAUNCH AND INFLUENCER MANAGEMENT Pure "Made it Happen" for Maybelline's high energy New York-themed event this summer! The space was a conceptual NYC Maybelline city scene come to life, complete with supermarket, styling stations and game arcade, with DJ Wordy taking the party into the late hours. The event was realised in collaboration with Yoho. |
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NET A PORTER SUMMER PARTY
Pure put on a sensational VIP event for online luxury retailer Net-a-Porter, aking over the Ritz Carlton's Flair Bar with plant installations, product displays and a specially-curated menu.
Pure put on a sensational VIP event for online luxury retailer Net-a-Porter, aking over the Ritz Carlton's Flair Bar with plant installations, product displays and a specially-curated menu.
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CONVERSE MODERN COLLECTION GLOBAL LAUNCH PRESS TRIP Pure was in New York to bring some of China's most influential media to be among the first to witness the outstanding new Converse Modern collection! |
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PEPPA PIG PUBLIC RELATIONS The Pure team is buzzing with joy being the official communications agency for Peppa Pig, the preschool animation and global sensation originating from the UK! Pure handles all public relations and social media activities in China for the much-loved cartoon distributed by entertainmentOne. Oink Oink! |
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