PURE ADDS LEADING FASHION BRAND TO ITS ROSTER PURE to Execute Public Relations Services for Award-Winning Global Fashion Retailer Desigual
SHANGHAI, Apr. 24th 2013 – Pure Experiential Communications Agency, the trailblazing Shanghai-based creative agency, has been selected by leading international fashion brand Desigual to handle their public relations activities in Mainland China.
This appointment comes as Desigual embarks on a programme of rapid expansion in China, having already cemented their presence with three stores in Shanghai and another in neighbouring Ningbo. Pure will be spearheading communication activities for the brand, as well as embarking on a series of retail activations to drive forward Desigual’s existing store locations. Desigual’s growth in China comes against the backdrop of Desigual’s increasing presence overall in European, American and Asian markets.
“Given Desigual’s reputation for attention-grabbing asymmetrical marketing around the world, we felt that Pure was the ideal choice given their unique creative output.” said Jordi Balsells Valls, Vice President For Asia Pacific from Desigual. "This collaboration marks an exciting time in our evolution here in China, as part of our on-going expansion internationally."
About Desigual Desigual is characterised by its different, optimistic and colourful designs. The company began trading in 1984 using the slogan: ‘Desigual, it’s not the same’. The company currently employs a workforce of over 3500 people representing 83 different nationalities. In 2012, Desigual sold over 22 million items through its different retail channels all over the world. The fashion brand ended the year with over 330 of its own stores, 9000 multibrand stores and 2200 corner concessions in department stores in over 90 countries worldwide.
For any general enquiries, product lending or more detailed information, please don't hesitate to contact:
Syrenes Lu Communications Manager Pure Experiential Communications Agency Room 107, 693 Hua Shan Lu, Shanghai, 201103, P.R. China Mobile number: +86 13816046610 Landline number: +86 21 62371721 Email: firstname.lastname@example.org
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