【即时发布】
芙睿文化传播牵手西班牙知名时装品牌Desigual
2013年4月24日，上海 – 西班牙知名服装品牌Desigual牵手上海芙睿文化传播有限公司，授权其全权代理 Desigual在中国的一切公关活动事宜。一直以来，芙睿在业界以开拓和创新享有盛名。
作为一个在中国迅速发展的时尚品牌，Desigual陆续在上海开设了三家专卖店，同时在宁波开设了一家店铺。芙睿将围绕Desigual品牌宗旨开展一系列的公关活动，以及更具互动性的线下店铺活动。其中国市场也将与欧洲、美洲，以及亚洲市场共同稳步增长。
“Desigual是色彩丰富、吸引眼球的品牌，而芙睿的创新理念恰与Desigual的品牌精神不谋而合。”Desigual亚太区副总裁Jordi Balsells Valls认为，“这次的合作为我们在中国的持续发展增添了激动人心的色彩。”
【品牌介绍】
Desigual，源于1984年，最初所提倡的是“Desigual就是与众不同”。品牌以色彩丰富的设计及乐观态度而闻名的西班牙时尚服装品牌。公司现有员工超过3500名，来自全球83个国家和地区。2012年，Desigual通过多渠道模式在全球售出超过2.2亿件单品。作为一个全球性企业，Desigual在全球90多个国家拥有330家专营店，9000家多品牌集合店，以及2200个商场专柜。
欢迎媒体随时垂询，样衣借拍或更多资讯，请联系：
Syrenes Lu 陆天吉
公关经理
上海芙睿文化传播有限公司
上海华山路693号107室，邮编：201103
手机： +86 13816046610
座机： +86 21 62371721
邮箱： syrenes@pure-sh.com
FOR IMMEDIATE RELEASE
PURE ADDS LEADING FASHION BRAND TO ITS ROSTER
PURE to Execute Public Relations Services for Award-Winning Global Fashion Retailer Desigual
SHANGHAI, Apr. 24th 2013 – Pure Experiential Communications Agency, the trailblazing Shanghai-based creative agency, has been selected by leading international fashion brand Desigual to handle their public relations activities in Mainland China.
This appointment comes as Desigual embarks on a programme of rapid expansion in China, having already cemented their presence with three stores in Shanghai and another in neighbouring Ningbo. Pure will be spearheading communication activities for the brand, as well as embarking on a series of retail activations to drive forward Desigual’s existing store locations. Desigual’s growth in China comes against the backdrop of Desigual’s increasing presence overall in European, American and Asian markets.
“Given Desigual’s reputation for attention-grabbing asymmetrical marketing around the world, we felt that Pure was the ideal choice given their unique creative output.” said Jordi Balsells Valls, Vice President For Asia Pacific from Desigual. "This collaboration marks an exciting time in our evolution here in China, as part of our on-going expansion internationally."
About Desigual
Desigual is characterised by its different, optimistic and colourful designs. The company began trading in 1984 using the slogan: ‘Desigual, it’s not the same’. The company currently employs a workforce of over 3500 people representing 83 different nationalities. In 2012, Desigual sold over 22 million items through its different retail channels all over the world. The fashion brand ended the year with over 330 of its own stores, 9000 multibrand stores and 2200 corner concessions in department stores in over 90 countries worldwide.
For any general enquiries, product lending or more detailed information, please don't hesitate to contact:
Syrenes Lu
Communications Manager
Pure Experiential Communications Agency
Room 107, 693 Hua Shan Lu, Shanghai, 201103, P.R. China
Mobile number: +86 13816046610
Landline number: +86 21 62371721
Email: syrenes@pure-sh.com
Please download Desigual press materials here
请下载Desigual相关讯息：
请下载Desigual相关讯息：
| Desigual_profile_chi品牌介绍.pdf（6.7MB） |
| Woman_SS13_chi 女装SS13新闻稿.pdf (8.9MB) |
| Man_SS13_chi 男装SS13新闻稿.pdf (15.8MB) |
| Accesories_SS13_chi 配饰SS13新闻稿.pdf (14.6MB) |
| Desigual-SS13春夏系列13 Product Photo/单品图 （250MB) |