   FOOTBALL POP UP PARTY PUMA chose Shanghai as the location to unveil its show-stealing new Manchester City’s 2019/20 Season Third Kit. Pure took this event from being just another launch to being a city moment for both football fans and the uninitiated. A city-wide football party in Shanghai kicked off Manchester City's four-match pre-season tour of Asia, pulling together the Bund, the Hongkou Stadium and HKRI Taikoo Hui for the ride. This was a classic example of Pure's project management prowess making it possible to conduct several simultaneous activations at once to create a greater holistic spectacle. A FOOTBALL MOMENT BECOMES A CITY MOMENT With the roof of the Peninsula Hotel providing an outstanding backdrop for the launch moment, the party was a dazzling combination of fashion, music, dance and other elements, immersing the city in hues of the football club and its new kit design. Performances from the PUMA Hustle Crew, Ye Ziming, DJ Xanthaus Bae and Danny kept energy levels high for the dazzling unveiling ceremony against the skyscraper skyline backdrop. MANCHESTER MEETS SHANGHAI - CONTENT CREATION The event location served a dual purpose - aside from hosting the launch party, The Peninsula also provided the perfect location to bring the players, the new kits and the city of Shanghai all together. Using the hotel's helipad, which posts epic 360 degree views, drones were used to create a range of content that celebrated the launch moment in style. This is a testament to Pure's unique perspective, always considering an event as more than just an event, and plugging in new ways to create more buzz and richer, deeper content for communications work. 彪马选择在上海发布其备受瞩目的曼彻斯特城足球俱乐部2019/20赛季全新第三客场球衣。Pure把这个活动从一个普通的发布活动打造成了一个对球迷和外行人来说都有意义的城市时刻。这场在上海举办的足球盛宴拉开了曼城在亚洲的四场季前巡回赛的序幕，本次足球盛宴分别在外滩、虹口体育场和上海兴业太古汇上演。 本次项目是Pure项目管理的又一代表案例，Pure有能力同时进行多个活动，打造了一个全方位的活动。 PUMA日前在上海举办的足球派对上正式揭晓曼彻斯特城足球俱乐部2019/20赛季全新第三客场球衣，启程曼城在亚洲的四场季前巡回赛。 足球时刻变成了城市时刻 上海半岛酒店的屋顶为活动开幕提供了一个绝佳的场景。这是一场集时尚、音乐、舞蹈和其他元素为一体的盛宴，将城市沉浸在足球俱乐部及其最新设计中。在天际线的背景下，《美洲狮》剧组、叶子明、DJ Xanthaus Bae和Danny的表演振奋了在场的嘉宾们。 当曼彻斯特遇见上海 — 创造内容 除了在多处场地共同举办不同的发布会之外，上海半岛酒店以其优越的地理位置，为球员、新球衣和上海提供了绝佳的场地。酒店的直升机停机坪可以提供360度的全景视野，用无人机制作了一系列精彩内容，以时尚的方式庆祝这一难忘时刻，这又是一个Pure拥有独特视角的证明。Pure不会仅仅将一个事件看做为一个单独个体，而是以一个新的方式为传媒业创造更多的热点和更丰富、更深入的内容。  FANZONE IN THE HEART OF THE CITY A specially constructed fanzone featured a range of Manchester City interactions including a digital jersey photo screen, player meet-and-greets, and a trophy display. Crowds swarmed to get a glimpse of their favourite players as well as a experiencing the thrill of football culture from a range of angles. DIGITAL MEETS REAL WITH E-GAMING Sport's relationship with the virtual world continues to grow closer, and Manchester City is no exception. A sprawling e-gaming arena in the heart of HKRI Taikoo Hui showcased a range of mobile and online games for visitors to try out, learning more ways to engage with the sport than casual spectating or physical exertion. Live competitions drew in the energy throughout the two-day event. 闹市中心的粉丝区域 Pure为本次活动特别建造的数个球迷区，每个区域都设有一系列曼城的互动活动，包括电子球衣照片屏，球员见面与相互问候，现场还展示了数个奖杯。粉丝结伴前来围观他们最喜欢的球星，并从各个方面体验足球文化带来的刺激。 数字科技与电子游戏相遇 体育与虚拟世界的关系日益密切，曼城也不例外。Pure在PUMA在位于上海兴业太古汇中心地带搭建了一个大型电子游戏场地，展示了一系列手机和网络游戏，供游客试玩，让他们参与到游戏的乐趣中，而不只是围观现场活动。 为期两天的比赛为活动注入了能量。
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On the CaseIt's hard to condense months of strategy, layers of execution and holistic planning into a single photo shared on social media, though that's often what happens! Archives
May 2020
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