To unveil D:Fuse's summer collection and its latest collaboration with star designer Simon Gao, Pure put together an intimate event for media and VIP guests, making-over a downtown restaurant to bring attendees face to face with the exclusive line. Shoes were presented around the space, utilising the existing decor and fittings to present the products with a lifestyle flair. A branded styling experience for all guests provided a highly interactive element to go alongside the Scandinavian canapes and champagne.
As part of the GMT London Pop-Up Store taking place at this year's Shanghai Fashion Week, Pure was enlisted to put together a special event for local hair stylist gurus J-Eleven. To kick-off the two day exhibition of 'Shanghai Gentlemen' hairstyles, Pure put together a cocktail reception and styling workshop for special guests and media invitees.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.