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To unveil D:Fuse's summer collection and its latest collaboration with star designer Simon Gao, Pure put together an intimate event for media and VIP guests, making-over a downtown restaurant to bring attendees face to face with the exclusive line. Shoes were presented around the space, utilising the existing decor and fittings to present the products with a lifestyle flair. A branded styling experience for all guests provided a highly interactive element to go alongside the Scandinavian canapes and champagne.
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As part of the GMT London Pop-Up Store taking place at this year's Shanghai Fashion Week, Pure was enlisted to put together a special event for local hair stylist gurus J-Eleven. To kick-off the two day exhibition of 'Shanghai Gentlemen' hairstyles, Pure put together a cocktail reception and styling workshop for special guests and media invitees. |
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November 2017
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