For the latest takeover of Nikelab X158's second floor space, Pure designed a sleek gallery space in which to display "FORCE", a collection of iconic photographs by NYC-based photographer 13th Witness. Combining his haunting urban scenes of New York and China with the artist's personal effects and artifacts, the show offered an in-depth look at the energy that emanates from the inersection of urban culture and basketball.
The Peppa Pig and Food Heroes collaboration has gone on from strength to strength, with family workshops happening at Xintiandi and Hongqiao Tiandi in Shanghai this summer. This initiative was facilitated by Pure, putting eOne and JUCCCE together with the goal of helping change childhood nutrition in China for the better!
Pure put together the Shanghai incarnation of the mega "Spirit House" installation, an exceptional collaboration between wireless audio systems brand Sonos and music mavens Gorillaz. Visitors were able to view the mesmerising 3D-mapped short film created exclusively for the event, having only been screened previously in selected global cities such as Amsterdam, Berlin and New York.
Launching their sensational resort collection, Net-A-Porter looked to Pure for their latest VIP event taking place at the Beijing Ritz-Carlton. Through a special VIP event leading into a luxurious branded afternoon tea, the event included sophisticated product displays, live tattoos using actual dried flowers, and a personalised interaction in which guests created their own hot summer videos.
Celebrating the top youth magazine's 4th anniversary, Pure worked with Yoho Girl to put together an epic party at the brand new W Hotel. Starting with a hot summer pool party, the event progressed to a high-energy, celebrity-filled evening bash featuring a performance from top singer Summer Jie. World-famous model Kiko Mizuhara also flew in especially for the event.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.