While being surrounded by such a dynamic city like Shanghai day-in-day-out is incredibly energising, it can occasionally make one somewhat numb to just how awe-inspiring this city can appear to the uninitiated.

Every now and then that feeling of awe can come rushing back all of the sudden, which was the case when the gorgeous Pudong skyline exploded on to the screen in the new teaser for the 23rd 007 film Skyfall. What a city to live in... even James Bond wants to be here.

All that talk about synesthesia and the possibilities that are open to us in the realm of food has sent the Minds at Pure racing with ideas of the infinite potential that lies in store in terms of ways we can enhance the experience of eating.
To eat is life's second greatest natural pleasure after all...

It even sent a little alarm bell ringing in one Pure Mind on something stumbled upon recently - the so-called Fat Duck Anticipation Project. What a fabulous name.

Basically, old Heston Blumenthal (two parts genius, one part stark-raving mad) came up with the rather simple but brilliant concept that eating at a restaurant doesn't have to begin when you arrival at the restaurant, or even on the way to the restaurant. His unique interactive digital experience takes table-bookers on a fab imaginative journey that adds a whole pre-dining dimension for every diner. It raises the question "Just how long can we make an experience last?", a question that is worth pondering on for all number of products and services.

Google have done some pretty damn good 'special edition logos' (actually called Google Doodles, to be pedantic) on their homepage to commemorate a whole host of special occasions and amazing inventions. Perhaps our favourite so far has just come up online - a tribute to musical genius Robert Moog, whose most prized invention was named, fittingly, the Moog synthesizer. Pure team members had a quick play around with it and came up with a short ditty... click here and see what you think and if you think you can do better, the comments section is all yours.

Fashion photo shoots can be exciting at the best of times, but when you bring kids in to the mix it's even more fun. Pure was fortunate to get to work with several lovely and charming young gentlemen and ladies for orchestrating and directing a fashion shoot for luxury children's fashion brand House of Camellia.

This is the first (but hopefully not the last) event we've done where there were ample supplies of lollypops and cupcakes for Pure team members to indulge on!

One word that we at Pure like to use whenever the opportunity comes up is 'synesthesia' - basically the effect of stimulation of one sense having a knock-on effect and influencing other senses.

So imagine our excitement when we first found out about Shanghai superstar chef Paul Pairet's new project, which is about the most extravagant and daring take on culinary synesthesia that we've ever seen.
The mere blurb on the website homepage was enough to get our mouth watering - meaning the synesthesia has started before we've even arrived at the restaurant!

Check this out:
"Rock Salt 7 stars Sea Bass, Crushed Urchin & Sea Water-Lime Fizz"
Ocean waves - Seagull and whales in love - Scent of Seaweed
Pacific Breeze - Vaporized Iodine Water - Blue Lights