One word that we at Pure like to use whenever the opportunity comes up is 'synesthesia' - basically the effect of stimulation of one sense having a knock-on effect and influencing other senses.
So imagine our excitement when we first found out about Shanghai superstar chef Paul Pairet's new project, which is about the most extravagant and daring take on culinary synesthesia that we've ever seen.
The mere blurb on the website homepage was enough to get our mouth watering - meaning the synesthesia has started before we've even arrived at the restaurant!
Check this out:
"Rock Salt 7 stars Sea Bass, Crushed Urchin & Sea Water-Lime Fizz"
Ocean waves - Seagull and whales in love - Scent of Seaweed
Pacific Breeze - Vaporized Iodine Water - Blue Lights
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.