Tang, Bacardi's revolutionary new spirit distilled from Chinese green tea leaves, made it's pioneering debut at an exclusive dinner event crafted by Pure. In the first event globally for the state-of-the-art product, Pure created an ultra-premium, intimate space in which a select group of influencers and media could witness the drink for the first time. The tasting occurred alongside a specially-developed menu revolving around tea. During each course, stories were relayed about the product using immersive projection that enveloped the entire dining space, punctuated by performances that put an innovative spin on traditional Chinese elements.
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November 2017
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