When adidas Originals brought global megastar Rita Ora to Shanghai, Pure was on the case. Taking inspiration from Rita's vibrant color blocking, Pure put together a high-impact installation to show off the collection as well as orchestrating a model presentation and press conference for a dozens of regional media.
Bringing along KOLs, media and top customers to the Paul & Shark Beijing Oriental Plaza store over two days, Pure enhanced the store atmosphere with a major digital QR code interaction, model presentations and customised video installations. Guests were tasked with finding a series of QR codes concealed throughout the store that, once all collected, revealed the new Paul & Shark manifesto and offered a chance to win a prize. The successful execution was achieved through close collaboration with TBWA.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.