To ceremoniously celebrate the latest collaboration between Adidas and Opening Ceremony at the Adidas Flagship Store on Nanjing Lu, the Pure team overhauled the space with a fabulous pop-up store. To the sounds of DJ Xeum (stopping in Shanghai on the way from Singapore to LA!), guests could check out live models premiering the collection as well as get their pictures taken at Polaroid photo frame spots located throughout the space. Mega-sized candy dispensers decked out in the new collection colours provided sweet treats for guests stepping in to watch the show.

For the third time, Pure has been engaged to lead the set-up of Bottega Veneta's art exhibition, held on the second floor of their flagship store near The Bund in Shanghai. 

This time round, the exhibition entitled "Facing Faces" aims to show how several Chinese artists explore the relationships between people, how they impose their ideas upon reality through the creative process, as well as how their work has helped to develop the art of the portrait. Once again, Pure was responsible for several facets of the event including production of the exhibition space and accompanying print materials.