Gearing up to ring in the Year of the Sheep, adidas Originals enlisted Pure to put together a special event featuring ambassador Edison Chen. Artistic variations around sheep-themed CNY graphics went alongside several of the latest Originals collections. Good fortune was another major element, with a lucky claw-grabbing game offering a wealth of prizes. For the on-stage action, Edison was presented with a larger-than-life fortune cookie which, when cracked open, revealed a limited edition bracelet designed by the man himself to celebrate the occasion.
This was no traditional media day... To bring together media and VIPs to experience Sephora's range of fabulous products - many of them exclusive to the brand - Pure created an immersive journey lasting throughout the day. After each guest checked-in they would be transported into four distinct zones: Innovation, Nature, Sensation and Fun, themes that grouped together the different types of offerings. With each section having it's own dynamic look and feel as well as custom interactions throughout, each guest was left with a deep impression of both the products and the Sephora brand as a whole.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.