Gearing up to ring in the Year of the Sheep, adidas Originals enlisted Pure to put together a special event featuring ambassador Edison Chen. Artistic variations around sheep-themed CNY graphics went alongside several of the latest Originals collections. Good fortune was another major element, with a lucky claw-grabbing game offering a wealth of prizes. For the on-stage action, Edison was presented with a larger-than-life fortune cookie which, when cracked open, revealed a limited edition bracelet designed by the man himself to celebrate the occasion.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.