To present their latest high-tech authentication system to their partners and selected media, wood coating specialists Treffert put on a dynamic presentation and intimate dinner with the help of Pure's event gurus. The event design hinted at the QR code central to the authentication process, with the highlight of the event being the unveiling of a rotating, glowing QR cube on stage.
Treffert's key partners later came on stage to conduct a signing ceremony. For this part, Pure gave note to the technology focus by having the signing conducted on an iPad, with the signatures appearing in real time on projection screens.
Taking over Sanlitun for one day, Pure focused the attention of everyone passing by on the arrival of the latest Michael Kors store slap bang in the middle of Taikoo Li. Via a sleek, eye-catching installation and walkway leading to the store, special guests enjoyed a glamorous champagne reception against the backdrop of a DJ spinning New York-inspired music. Special celebrity guests Zhu Zhu and Qin Shupei enjoyed a first look while talking to media about their own favourite pieces.
PURE YOGA APPAREL PHOTO SHOOT
As Pure Yoga opens its first studio in Mainland China in Shanghai's iAPM mall, their range of premium yoga and fitness apparel is also hitting the shelves. To add a Shanghai spin on the marketing of the collection here, Pure (us, the agency) orchestrated an extensive photo shoot featuring two of the studio's teachers showcasing the range of products.
For an exclusive press conference and gala dinner hosted by Chengdu Economic Daily, Pure was enlisted to take care of all of the event creative and management. Held at Shanghai's glamorous Langham Xintiandi hotel, the event culminated in an awards-giving ceremony attended by key figures from all of the big names in the cosmetics and beauty industry.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.