To present their latest high-tech authentication system to their partners and selected media, wood coating specialists Treffert put on a dynamic presentation and intimate dinner with the help of Pure's event gurus. The event design hinted at the QR code central to the authentication process, with the highlight of the event being the unveiling of a rotating, glowing QR cube on stage.
Treffert's key partners later came on stage to conduct a signing ceremony. For this part, Pure gave note to the technology focus by having the signing conducted on an iPad, with the signatures appearing in real time on projection screens.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.