Is the sound of firecrackers ringing in your ears this CNY? Come, sample this soothing audio antidote brought to you by Pure, as part of their fabulous seasonal collaboration with the gorgeous Jazz diva Jasmine Chen.
Adidas' des-res store on Nanjing Lu saw a major overhaul to premiere their latest Jeremy Scott collection, with Pure plastering his zany and outlandish totem motifs everywhere, from floor to ceiling! An Adidas-clad indie-spining DJ became an eye-grabbing window display, alongside banner-toting models sporting Scott's signature pieces. A bright blue popcorn-dealing rickshaw and face-in-the-hole photo board provided visitors with added entertainment as they checked out the awesome new line.
The fashion-forward and fashion-hungry came together for a tantalizing sneak-peek event put together by Pure. Under the central concept of a 'Pop-Up Party', the event location was invaded with inventive installations of the key pieces, subtle branding and design-centric decor modifications. Robotic attire displays, an interactive blackboard and a VJ-led fashion presentation came together to ensure an electrifying introduction to the innovative, premium collection.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.