Unilever's iconic Clear anti-dandruff shampoo brand presented its stunning new face with an immersive press event in Hong Kong, with Pure stationing a dedicated team of event mavens in the city to ensureeverything went without a hitch. Multiple press conference and interview sessions were combined with a series of experiential behind-the-scenes R&D arenas in which visitors could experience the technology and key messages first-hand. Superstar spokesperson Xiao S was present to take part in a dynamic product reveal scene, one of many happenings put on to leave attendees with a deeply memorable impression.
To celebrate the opening of their brand new teaching facility above the luxury fashion destination of Plaza 66, world-famous school of fashion and design Instituto Marangoni brought in Pure to make sure the opening properly represented the prestigious new campus. The teaching areas were given a make-over in tasteful hues of red and black to reflect the brand alongside refined Italian antipasti for guests to enjoy.
To launch Adidas Originals' next generation ZX FLUX line, Pure gutted the Nanjing Lu flagship store before unveiling it reborn as an edgy, minimalistic space to properly show off the design and form of the new products. Jagged product installations cut through the store, with a circular conveyor adding perpetual motion to the new-tech collection. A custom felt bag and a fluxing good array of takeaway stickers were on hand for all guests to experiment with.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.