To properly unveil SK networks' three featured brands - rouge&lounge, O2'nd and Obzee Kangjinyoung - Pure proposed and executed a new design-centric exhibition format that created a sophisticated, immersive experience for all guests. Each space carried with it its own tailored look and feel, combining aesthetic exhibition fittings, dynamic digital content and striking custom props.
As the second of a string of revamped Adidas Originals 'neighbourhood' stores, Pure was on board to pull together the epic opening party catering for over 600 guests. Packing in a slew of custom art pieces by Shanghai-based artists, an awe-inspiring DJ/VJ centrepiece, four celebrities, loads of creative gifts and a selection of Shanghai-inspired bites. Very hot, very Shanghai, very Original!
Special 8-page feature in I home featuring the talented and incredibly stylish Indigo Living CEO John McLennan!
It was Shanghai's turn to go Minho-mad as Pure organized a special event for the Korean mega-celebrity for the third time. An energetic party atmosphere filled the cavernous arena, fitted-out with neon beams, dynamic LED screens, concert-level lighting and a massive disco ball centerpiece. Amidst tight security, over 1000 fans witnessed Semir's latest collections on the catwalk before the the stage opened up to reveal 'Oppa' to the screaming audience. Several on-stage interactions allowed fans the chance to meet their idol face to face before a climatic balloon drop ended the event on a celebratory note. Pure was also in charge of all media invitations and management for this high-stakes project.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.