SEMIR LEE MINHO SHANGHAI FASHION PARTY

It was Shanghai's turn to go Minho-mad as Pure organized a special event for the Korean mega-celebrity for the third time. An energetic party atmosphere filled the cavernous arena, fitted-out with neon beams, dynamic LED screens, concert-level lighting and a massive disco ball centerpiece. Amidst tight security, over 1000 fans witnessed Semir's latest collections on the catwalk before the the stage opened up to reveal 'Oppa' to the screaming audience. Several on-stage interactions allowed fans the chance to meet their idol face to face before a climatic balloon drop ended the event on a celebratory note. Pure was also in charge of all media invitations and management for this high-stakes project.