All that London has to offer came to the forefront at a full-day conference in Shanghai, for which Pure handled all of the on-the-ground planning and execution. Charismatic Mayor of London Boris Johnson served as the key note speaker, forming part of his whirlwind China tour drumming up investment for the British capital city.
Over the course of the day economic experts, entrepreneurs and leaders of industry came together in a series of panels designed to explore myriad topics from immigration and tax to talent and innovation. The event was held in collaboration with television group CBN who broadcast key parts of the event.
To create a party that united music lovers and Originals fans and at the same time celebrated their individual originality, Pure turned the tables on the usual events format. By having all them enter ‘through the backstage’, guests could get a taste of where all of the party action really is.
Journeying through make-up, tattoo, manicure and styling stations, guests received a one-on-one tailored experience to bring out their own original style, culminating in a realistic fashion photo shoot! Food and drink were all customised to mirror the jazzy colour combinations and prints to be found on the latest Originals women's products. On-stage, celebrity guest Fan Bingbing shared her own styling secrets before getting her nails done in a custom Adidas Originals design. Later on, edgy Beijing experimental rock back Girls Kill Girls kept the energy up late into the evening.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.