To unveil their fashion-forward underwear range to the world, Tush took over Bar Rouge's ladies night to put on a playful fashion show against the iconic backdrop of Shanghai's Bund. For the VIP preview special guests and media enjoyed customised cocktails and canapes by Mr. and Mrs. Bund as they watched the hot model presentation. Following this, the club let loose for a night awash in Tush's distinctive hot pink colour!

With INSITE's and Fantasia's under-construction Hong Tang project in Chengdu taking shape, Pure was enlisted to create an overall brand concept for the space then package it together in a bespoke Brand Book. Aside from the creative concept and graphic design Pure was also in charge of the entire English and Chinese copywriting and the branding of the various floors within the retail area.

Sensational Korean bags-and-purses brand Rouge&Lounge marked the opening of their first store with a buzzing event that turned the entire store into a photo studio environment with branded styling interactions. Sweet delicacies made up in colours and designs to match the key products were on hand to please guests as they moved around the space.

In order to show off the inspiring Spanish lifestyle encapsulated by gorgeous shoes brand Safiya, Pure put together a thrilling trip for selected media to experience the dynamic city of Barcelona. As well as witnessing first-hand a sun-kissed photo shoot for the new collection, the visit featured a tailored itinerary combining cultural and artistic sights, exclusive dining opportunities with some of Safiya's Barcelona-based influencers (Lara Costafreda, Barbara Aurell, Elisa Brunells) and time left over for some serious shopping!

Once again Pure's production mavericks were on the case to handle the set-up for Bottega Veneta's flagship store exhibition space, with the latest exhibition dedicated to a dynamic cross-section of photographers dissecting contemporary life and culture.