Pure rose to the challenge of putting together a suitably outstanding media and influencer experience to mark the coveted collaboration between BAPE and Undefeated. An exclusive event kicked off the launch of the collections and included specially-arranged interviews with co-founder James Bond.
Pure created the most head-turning booth for Converse at the inaugural Innersect event. Alongside a larger-than-life display for the retro-inspired Fastbreak sneaker line, the booth also featured a 360 degree cinema room showcasing a preview of singer Oh Hyuk on tour in the USA, wearing Fastbreaks every step of the way. Pure used the booth as a live seeding station for media and influencers coming to the event, and also facilitated on-site Tmall sales and a competition to see Oh Hyuk perform live in France!
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.