ADIDAS STAN SMITH LAUNCH
Overhauling Dahood's store on Maoming Lu for one night, Pure put on a private invite-only event to spread the message that Stan's Back!
The iconic tennis shoe took centre-stage within a sleek gallery setting, including a photo station that allowed guests to have their picture taken in the classic Stan green & white look. Individualised tote bags were press-printed on-site, together with a bevvy of custom stickers, which guests were able to then take away. Special guest Momo Wu, one of a few select global influencers sporting the shoe, took to the stage discuss her attachment to this legendary line. A champagne-fuelled after party took the excitement late into the night.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.