In the run-up to Abercrombie & Fitch's major new store opening in Lujiazui, Pure orchestrated a Christmas-themed link up with omnipresent chain cafe Wagas. Three Wagas locations were repackaged as concept stores with special A&F themed festive decorations, while a citywide special edition drink promotion created widespread exposure. This together with special gifting and social media activations has created one of the most talked-about collaborations of the season.
The latest show at Collective, Pure's creative space and boutique gallery, opened on 10th December with 'The Dream' a meditative and thought-provoking exploration of the nature of sleep and dreaming through sketches and video. The space is open Monday to Friday 10-6 for you to come along for a private viewing, or during the weekend by appointment! The exhibition lasts until until 29th February 2016.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.