A collaboration with Tatler magazine brought 30 VIP guests to The Swank's luxurious store in Hangzhou Tower. An exclusive model presentation and styling workshop engaged guests as they enjoyed the retail experience, with Pure handling the overall event management and media relations.
Designer furnishings and homewares experts Indigo Living celebrated their flagship store opening in style, with a lavish opening party. Media and special guests were encouraged to explore the entire three-storey building.
A sparkling reception and DJ spinning on the ground floor created a vibrant arrival atmosphere, while the second floor was transformed into a canapé lounge with a gourmet selection displayed using Indigo's signature furniture and tableware pieces. The third food Indigo Kids area featured a dessert bar with colourful sweet delicacies as well as a customisable ice cream bar.
Over three hundred VIP guests attending the event were able to experience first-hand the Indigo Living "Live Beautifully" concept brought to life.
For Design Republic's show-stopping booth installation at Design Shanghai, Pure's production team were on the case to meet the high standards of quality within a tight schedule. Always a pleasure to be working with people at the top of their profession to produce amazing work!
Almost exactly one year on from the ground breaking ceremony for Sandvik's world-class R&D centre in Zhenjiang, Pure came back on the scene again to run a two-day events programme to unveil the new facility to the world.
Beginning with a gala dinner, Pure began to tell the story of Sandvik's "Materials Evolution", first through a live painting with metal powder and then with a choreographed dance piece using a range of Sandvik products as props.
The next day, after an early-morning press conference, the facility was officially unveiled in dramatic style. After collectively filling up a glowing helix sculpture on stage to turn it Sandvik blue, the backdrop released a jaw-dropping 5000 balloons, symbolising Sandvik's contribution to the field of R&D. The dispersing balloons revealed the entrance to the R&D centre, into which the eager guests could then go to take a private tour.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.