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OLD BECOMES NEW AT TIONG BAHRU

5/23/2013

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Tiong Bahru was Singapore's first housing estate, set up during the 1930s. For a long time, it was even known as Mei Ren Wu ("Den of Beauties"), since it was a district famed for being used by rich businessmen to house their mistresses.

Now, this rich and colourful past has been seized upon by the hip and creative to breathe new life into this suburban neighborhood. It serves as an ideal spot for spending a day walking around, ducking into privately-run coffee shops, design offices, little clothing stores and other unique speciality outlets.

Check out Tiong Bahru Commons (www.thebureau.com.sg) to nose around their one-of-a-kind creative co-op space, a hub of quirky design under the moniker 'Bureau for the Advancement of Lifestyle and Longevity and Success' aka BALLS.

When your feet begin to ache, stop by Drips (www.drips.com.sg) for a cup of freshly brewed Java coffee or one of their delectable fruit tarts. Their Avocado Gula Malacca cake is simply to die for.
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SINGAPORE FASHION WEEK - DESIGUAL A/W COLLECTION

5/17/2013

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Spanish label Desigual held their first ever fashion showcase in Asia yesterday at the Audi Fashion Festival. Sending 40 women's looks from their Autumn Winter Collection down the runway to upbeat and catchy tunes, the show was punctuated with cheeky surprises – like a male model who strode onto the runway half way during the show and to passionately kiss one of the models!

Desigual lovers in Shanghai fear not - there are now three stores where you can get your own fix of 'La Vida es Chula!'
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PURE ON TOUR PT.2

5/16/2013

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Once again the Pure Team has gone beyond the borders of China, this time in search of inspiration, creativity and Bat Kut Teh in fabulous Singapore! Stay tuned for some special updates, including the best of the Singapore Fashion Week!
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LAST NIGHT A DJ SAVED MY LIFE // PURE PLAYLISTS // VOLUME 2

5/10/2013

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When the work requires working through the night to make things as good as they should be, a DJ really can save a life.

Pure Playlists is an irregular feature that takes an invasive peek inside the personal music caches of our team. These are the songs that, when the 屎 hits the fan, are going to mean that despite the lateness of the hour and the lethargy of the body, that each mind is still going to be functioning just as it should be.

Experiential Director Scott's vampiric thirst for inspiration has taken him on a pilgrimage through every medium of expression and entertainment he has gotten his hands on, and music is no exception. While occasionally bordering on eclectic and even perilously skirting the boundaries of cheesiness (with a deep-embedded disposition towards the devilish vice "easy listening" that comes from years of Clockwork Orange-esque brainwashing by radio), his playlist details a sonic journey that begins in mellow bliss, descending into lovelorn retro guilty pleasures, before finally exploding into inevitable disco euphoria.

1.  Raindrops Prelude by Chopin
2.  So Easy by Röyksopp
3.  Things in Life by Dennis Brown
4.  Put the Lime in the Coconut by Harry Nilsson
5.  More Than This by Roxy Music
6.  Could Heaven Ever Be Like This by Idris Muhammad
7.  The Passenger by Iggy Pop
8.  Walking on a Dream by Empire of the Sun
9.  Sweet Dreams (Are Made of This) by The Eurythmics
10. What is Love by Haddaway
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D:FUSE MIDSUMMER FASHION PRESENTATION

5/5/2013

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Guests found themselves in a refined evocation of a Scandinavian Midsummer as they stepped into the chic locale of the Swatch Art Peace Hotel. Taking advantage of the space's neutral tones and wood accents, Pure's event gurus created an immersive environment in which to present D:FUSE's fabulous collection of shoes. 

After a spell-binding performance from the Jin Xing Dance Studio, the space opened up to reveal a lush green living wall, in front of which emerged models to feature the latest products. The event also provided an opportunity not to be missed - creating an authentic Scandinavian smorgasbord for guests to feast on before the show!
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    Pure Minds

    Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.

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