HAVE A FANTASTIC MOONCUPCAKE HOLIDAY
Chances are you’re going to receive plenty of mooncakes this Mid-Autumn Festival.
So we wanted to do something a little bit different. But we couldn’t go too far… Tradition is not something to be trifled with.
So we’ve gone for the happy medium. A delectable, artisanal mooncupcake.
We teamed up with Revital Melech, whose baking background includes a stint as Pastry Chef at New York Michelin two-starred restaurant Picholine, to produce bespoke cupcakes inspired by six different cultural references to the moon.
It’s one part Chinese tradition, one part decadent sugary feast, one part tailored inspiration from the minds at Pure.
我们邀请了曾是纽约两星米其林饭店“Picoline”的糕点厨师 Revital Melech，亲手创造出这六个代表月亮的小杯蛋糕。
Launching Kraft's newest product for the China market, "ridiculously long-lasting" chewing gum Stride also meant bringing in "ridiculously professional" event magicians Pure to help make sure it landed with a bang!
Over 400 freshman students and media tried their hand at a range of long-lasting challenges, from suspending themselves from sticky walls to surfing on a stick of gum! Other attractions included on-line gaming stations, mini photo studios with live weibo posting and record-breaking challenges like basketball-spinning and double hoola-hooping. Right in the heart of the action, dance battles (with teams clad in the product's three different colours, dancing in three different flavours) added even more charge to the atmosphere.
Emerging from a giant pack of Stride chewing gum, fresh-faced star Ke Zhendong then came on the scene to congratulate the longest-lasting challengers, before a balloon drop topped the moment off. Altogether a ridiculously successful event!
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.