Rolling out a national campaign managed by Pure including public relations, digital interactions and on-the-ground activities, the Swedish Spirit of Innovation was kicked-off with two talk-of-the-campus events in Shanghai. With distinct sections of the temporary installation conveying the four core values - Creating, Engaging, Sharing and Caring - each visitor got an interactive taste of what makes it truly special to work for a Swedish company.
Visit the website developed by Pure for more information: www.swedishspiritofinnovation.com
This was no traditional media day... To bring together media and VIPs to experience Sephora's range of fabulous products - many of them exclusive to the brand - Pure created an immersive journey lasting throughout the day. After each guest checked-in they would be transported into four distinct zones: Innovation, Nature, Sensation and Fun, themes that grouped together the different types of offerings. With each section having it's own dynamic look and feel as well as custom interactions throughout, each guest was left with a deep impression of both the products and the Sephora brand as a whole.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.