SWEDISH SPIRIT OF INNOVATION CAMPUS TOUR

Rolling out a national campaign managed by Pure including public relations, digital interactions and on-the-ground activities, the Swedish Spirit of Innovation was kicked-off with two talk-of-the-campus events in Shanghai. With distinct sections of the temporary installation conveying the four core values - Creating, Engaging, Sharing and Caring - each visitor got an interactive taste of what makes it truly special to work for a Swedish company.

Visit the website developed by Pure for more information: www.swedishspiritofinnovation.com