Pure provided key support for the phenomenal unveiling of the latest NikeLab x Riccardo Tisci collaboration. High energy training in the morning was followed by a talk-of-town party in the evening featuring Breakbot! Produced in collaboration with Labelhood and Layuetsai.
On Thursday 11th August, in Shanghai, over 100 top media from both China and overseas came together to experience 'Wetropolis', a showcase of the latest Counter Climate sneakers and apparel to come from Converse.
Immersing visitors in a dynamic weather-filled environment, the event provided a showcase for new arrivals including the Chuck Taylor All Star II Shield Canvas and Chuck Taylor All Star II Rubber. Guests could also witness the new exclusive video piece shot together with Korean music star Oh Hyuk, who also appeared live at the event.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.