Pure was in charge of the production of the sensational Yang Zhen Zhong Art Installation "TRESPASS" at Value Retail Suzhou, under the masterful curation of Davide Quadrio!
For a five-day product exhibition for top Korean brand rouge&lounge taking place at one of Shanghai's hottest shopping malls, Pure curated a sleek and refined product gallery featuring several of the most covetable bags on offer. On the first day of the installation, Korean megastar Jun Ji-Hyun stopped by for a private viewing and to pose for media photographs to the joy of hundreds of adoring fans!
Brand ambassador Lucky Blue spent his first time in China at the Adidas flagship store in Shanghai to mark the newest launches for the ZX Flux series. Using sleek neon-translucent installations to highlight the latest key products and plenty of on-stage interactions - including a drum solo and exclusive drum/DJ live collaboration - it was an up-close and high energy experience for media and VIPs alike.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.