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Pure has been there alongside GuavaPass since before their launch in Shanghai, managing and inviting media to their launch event. Since then Pure has been responsible for handling the public relations work that is bringing the brand to the China market, including a robust social media campaign.
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To drive buzz towards Adidas' flagship store and showcase the limited edition CNY sneakers, Pure put together an immersive marketplace concept. Pop-up Year of the Monkey interactive stalls gave visitors the chance to grab festive treats from Candy Lab and Fly Juice alongside thematic paper cuts and stamps. At the heart of it you could find the awesome YOTM themed Tubular sneakers! Pure was at Shanghai Design Week handling one of the most talked about installations - Ideas in Action. Curated by Beatrice Leanza and designed by ReMIX Studio Beijing, the exhibition aimed at offering a critical look at forms of integrated thinking found in, inspired by or echoing across contemporary scenarios of change in China that span from object-to-city making by way of rerouting connections across the social, cultural and spatial givens of uneven or unattended frameworks of development. |
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November 2017
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