ADIDAS CNY COLLECTION LAUNCH
To drive buzz towards Adidas' flagship store and showcase the limited edition CNY sneakers, Pure put together an immersive marketplace concept. Pop-up Year of the Monkey interactive stalls gave visitors the chance to grab festive treats from Candy Lab and Fly Juice alongside thematic paper cuts and stamps. At the heart of it you could find the awesome YOTM themed Tubular sneakers!
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