Surely it was meant to be? With international yoga and fitness brand Pure (not us!) about to launch their first studio in Shanghai, who else could they turn to but Pure (us!) to handle a three day buzz-building pre-launch event? Bringing together yoga practitioners, teachers and fanatics, megastar teachers Briohny and Dice put on an exclusive workshop as part of their worldwide tour, with Pure (us again!) behind the scenes handling all of the event planning, logistics, graphic work and on-site management.
Unveiling Jeremy Scott's latest collection with a bang, Pure overhauled the new Adidas store in Lujiazui for a high-energy consumer event. Scott's eclectic creations - from floral patterns to warped checkboard prints and visceral neon colours - were brought to life with a multi-layered product display at the store entrance. Amidst the action guests could get their picture taken in a customised photo booth while enjoying one of the monochromatic chocolate-dipped lollipops.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.