Guests found themselves in a refined evocation of a Scandinavian Midsummer as they stepped into the chic locale of the Swatch Art Peace Hotel. Taking advantage of the space's neutral tones and wood accents, Pure's event gurus created an immersive environment in which to present D:FUSE's fabulous collection of shoes.
After a spell-binding performance from the Jin Xing Dance Studio, the space opened up to reveal a lush green living wall, in front of which emerged models to feature the latest products. The event also provided an opportunity not to be missed - creating an authentic Scandinavian smorgasbord for guests to feast on before the show!
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.