HONG TANG CHENGDU BRAND BOOK DESIGN PROJECT

With INSITE's and Fantasia's under-construction Hong Tang project in Chengdu taking shape, Pure was enlisted to create an overall brand concept for the space then package it together in a bespoke Brand Book. Aside from the creative concept and graphic design Pure was also in charge of the entire English and Chinese copywriting and the branding of the various floors within the retail area.