As the second of a string of revamped Adidas Originals 'neighbourhood' stores, Pure was on board to pull together the epic opening party catering for over 600 guests. Packing in a slew of custom art pieces by Shanghai-based artists, an awe-inspiring DJ/VJ centrepiece, four celebrities, loads of creative gifts and a selection of Shanghai-inspired bites. Very hot, very Shanghai, very Original!
Leave a Reply.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.