Unilever's iconic Clear anti-dandruff shampoo brand presented its stunning new face with an immersive press event in Hong Kong, with Pure stationing a dedicated team of event mavens in the city to ensureeverything went without a hitch. Multiple press conference and interview sessions were combined with a series of experiential behind-the-scenes R&D arenas in which visitors could experience the technology and key messages first-hand. Superstar spokesperson Xiao S was present to take part in a dynamic product reveal scene, one of many happenings put on to leave attendees with a deeply memorable impression.
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November 2017
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