Adidas' des-res store on Nanjing Lu saw a major overhaul to premiere their latest Jeremy Scott collection, with Pure plastering his zany and outlandish totem motifs everywhere, from floor to ceiling! An Adidas-clad indie-spining DJ became an eye-grabbing window display, alongside banner-toting models sporting Scott's signature pieces. A bright blue popcorn-dealing rickshaw and face-in-the-hole photo board provided visitors with added entertainment as they checked out the awesome new line.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.