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The fashion-forward and fashion-hungry came together for a tantalizing sneak-peek event put together by Pure. Under the central concept of a 'Pop-Up Party', the event location was invaded with inventive installations of the key pieces, subtle branding and design-centric decor modifications. Robotic attire displays, an interactive blackboard and a VJ-led fashion presentation came together to ensure an electrifying introduction to the innovative, premium collection. 
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Pure MindsHere, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation. Archives
November 2017
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