PURE YOGA APPAREL PHOTO SHOOT
As Pure Yoga opens its first studio in Mainland China in Shanghai's iAPM mall, their range of premium yoga and fitness apparel is also hitting the shelves. To add a Shanghai spin on the marketing of the collection here, Pure (us, the agency) orchestrated an extensive photo shoot featuring two of the studio's teachers showcasing the range of products.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.