This was no traditional media day... To bring together media and VIPs to experience Sephora's range of fabulous products - many of them exclusive to the brand - Pure created an immersive journey lasting throughout the day. After each guest checked-in they would be transported into four distinct zones: Innovation, Nature, Sensation and Fun, themes that grouped together the different types of offerings. With each section having it's own dynamic look and feel as well as custom interactions throughout, each guest was left with a deep impression of both the products and the Sephora brand as a whole.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.