To ceremoniously celebrate the latest collaboration between Adidas and Opening Ceremony at the Adidas Flagship Store on Nanjing Lu, the Pure team overhauled the space with a fabulous pop-up store. To the sounds of DJ Xeum (stopping in Shanghai on the way from Singapore to LA!), guests could check out live models premiering the collection as well as get their pictures taken at Polaroid photo frame spots located throughout the space. Mega-sized candy dispensers decked out in the new collection colours provided sweet treats for guests stepping in to watch the show.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.