Bringing along KOLs, media and top customers to the Paul & Shark Beijing Oriental Plaza store over two days, Pure enhanced the store atmosphere with a major digital QR code interaction, model presentations and customised video installations. Guests were tasked with finding a series of QR codes concealed throughout the store that, once all collected, revealed the new Paul & Shark manifesto and offered a chance to win a prize. The successful execution was achieved through close collaboration with TBWA.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.