ADIDAS TUBULAR AT YO'HOOD
For one of the mega fashion events of the year, Yo'hood, Pure put together a booth for Adidas that became one of the biggest attractions in the sprawling brand-packed venue. As well as the eye-popping brutalist design which stood out against the rest of the booths, Pure orchestrated a mix of frequent Parkour shows showcasing the shoes, interactive digital games and virtual reality goggles, providing oodles of innovative interaction for visitors.
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.