Fantastic article on "Designing Happiness" over at fastcodesign.com.
While most of things cited are actually devices we employ in all of our events and activation, sometimes it pays to reflect on the science behind those decisions!
Here's the link: http://www.fastcodesign.com/3058237/innovation-by-design/how-to-design-happiness
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.