HEINEKEN CITIES EXPERIENCE
To celebrate Heineken's new limited edition "Cities" themed bottles, Pure repurposed an advertising shoot to become an awe-inspiring, interactive ride. On a custom-built one-seater vehicle, guests were transported through six different city experiences. The journey included automated installations, dozens of actors, theatrical effects and, naturally, a cold bottle of Heineken beer on hand at all times!
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Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.