Pure orchestrated a talk of the town event in the truest sense for Heineken's More Than a Race campaign. Bringing the F1 action near to Shanghai's iconic Bund, Pure turned an entire street into a branded F1 track experience, with interactions, giveaways, performances and Heineken beer!
Global superstars Far East Movement headlined the evening action, while F1 legend David Coulthard graced the event to meet fans and enjoy the celebratory atmosphere.
The event even saw Heineken taking over not but one but five of the Bund skyscrapers, literally turning the city green! Simultaneously, Pure also ran the hugely popular Fanzone at the Shanghai F1 track, making sure the F1 experience stretched from the racetrack to the heart of the city.
Here, the minds behind Pure collate their impromptu musings, random inspirations and epiphanies borne of the deepest meditation.